Infinix India CEO Discusses Mid-Premium Focus, Innovation, and Future Strategy: Exclusive Interview with Mr. Anish Kapoor

Highlights

• Infinix focusing on the Rs 15,000 to 30,000 mid-premium segment.
• Aiming for a technology-first approach with a range of products like smartphones, TVs, and laptops.
• Responding to bloatware feedback with innovation, particularly in gaming.
• The GT series and clean OS are part of the brand’s focus on enhancing user experience.
• No immediate plans for a foldable phone, but always exploring future trends with a practical perspective

Infinix Mobile, a Hong Kong-based smartphone manufacturer, is making waves in the technology industry. Known for its innovative, feature-rich yet affordable mobile devices, Infinix has carved a niche in emerging markets around the globe.

With a product line that ranges from budget-friendly smartphones to more premium mid-range devices, the brand has been relentless in its pursuit of innovation.

In an exclusive interaction, we sat down with Mr. Anish Kapoor, CEO of Infinix India to not only discuss the company’s latest launch called the GT 10 Pro but other things as well.

From the brand’s focus on the mid-premium market to its ambitious vision of a differentiated tech-first product lineup, Mr. Anish shared insights into Infinix’s strategies, challenges, and future prospects. Here’s what we learned.

Q: Infinix seems to be shifting focus towards flagship offerings, particularly in the Rs 15,000 to 30,000 range. Can you shed more light on this direction and how it is a part of Infinix’s goals?

Mr. Anish: Absolutely. Our core strategy is to concentrate on the mid-premium sector, where we see immense potential for growth and innovation.
We recognize that this segment represents 90 percent of the market, so we aim to bring in quality products like the Note, GT series, and other mid-range devices that resonate with a wide audience.

Our objective is not just to increase our market share but to provide value, uniqueness, and a satisfying experience that sets us apart.

Q: Is Infinix’s vision in India and global markets aligned?

Mr. Anish: Our global and local visions are indeed aligned. In India, we work with a lean and agile team that is focused on technology-first solutions. This enables us to be nimble in our approach and responsive to market trends.

Whether it’s smartphones, TVs, or laptops, we’re crafting a narrative that separates us from conventional brands, offering something fresh and compelling to our consumers. A similar story is also present in Infinix’s Global ambitions as well. We just want to provide the best of technology products at the best of prices.

Q: Bloatware has been a point of discussion for many. How does Infinix view this feedback, and how are you innovating to meet consumer demands?

Mr. Anish: Bloatware, while perceived as an issue by some, is actually a multifaceted aspect. It has utility for certain users, and our role is to leverage it effectively. The feedback we received helped us to identify the desire for a superior, more streamlined experience, particularly in gaming.

Our innovation doesn’t stop at recognising challenges; it’s about turning them into opportunities. We’re on a continuous journey to innovate and exceed expectations. We don’t look at pre-installed apps as a problem but we are more committed to listening to feedback being offered.

Q: Can you discuss the future of Infinix’s products, particularly in terms of software experience, like the GT series with clean OS?

Mr. Anish: The GT series is a testament to our commitment to enhancing user experience through clean and efficient OS solutions. We will carefully monitor feedback and dynamically align our strategies to ensure our products continually evolve.

This approach is more than just about the OS; it’s about creating an ecosystem where user experience is at the forefront. Infinix’s overarching goal isn’t limited to mere software and gaming. Instead, it’s about improving every facet of our smartphone experience.

Q: The future of Infinix seems concentrated on the mid-range segment, with no immediate plans for a foldable phone. How do you envision the brand’s evolution?

Mr. Anish: Our immediate strategy is centered around the 15,000 to 30,000 segment, where we believe the future of innovation lies. While the idea of a foldable phone is intriguing, our vision is grounded in understanding the market needs and delivering on those.

We’re in a constant state of exploration, looking at future trends and possibilities, but always with a practical, consumer-driven perspective. I will not comment on any of our competitors who have already launched a folding phone but Infinix, currently, has no foldable device of its own in the pipeline.

FAQs

Q: What is Infinix’s core strategy in the Indian market?

A: Infinix’s strategy revolves around focusing on the mid-premium segment, offering unique products and experiences that set them apart.

Q: How is Infinix handling feedback about bloatware in their products?

A: Infinix views pre-installed apps as a multifaceted feature and is committed to leveraging it effectively by listening to consumer feedback and continuously innovating.

Q: What are Infinix’s plans regarding software and user experience?

A: Infinix is working on creating an ecosystem where user experience is paramount. The GT series with clean OS is an example of their commitment to enhancing user experience.

Q: Are there any plans for a foldable phone from Infinix?

A: Infinix’s immediate strategy is focused on the mid-range segment, with no current plans for a foldable device.