Highlights
- Apple to unveil iPhone 18 Pro, Pro Max, and first foldable iPhone Ultra on Sept 9 at 10 a.m. PDT.
- Livestream available for free via Apple.com, YouTube, Apple TV app, and AirPlay.
- Expected launches – iPhone Ultra foldable, iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12 and Ultra 4.
Apple will unveil its next iPhone lineup with the iPhone 18 Pro, iPhone 18 Pro Max and its first-ever foldable reportedly named iPhone Ultra this week. The event will also mark Apple’s first major product presentation after John Ternus took over as the company’s new CEO on September 1.
Like its recent product launches, Apple is expected to use a prerecorded presentation for the main showcase. However, members of the media and other invited guests will gather at Apple Park for an in-person component of the event. Meanwhile, audiences around the world will be able to watch the presentation online through Apple’s official livestream.
Counting down with everyone! https://t.co/FhRumftT4S
— Tim Cook (@tim_cook) August 26, 2026
Apple iPhone 18 Pro Event: When?
The Apple iPhone 18 Pro’s “Surprise and Shine” launch event is scheduled for Wednesday, September 9. The presentation will begin at 10 a.m. PDT or 1 p.m. EDT. In the UK, the event will start at 6 p.m. BST, while viewers in Central Europe can watch from 7 p.m. CEST. In India, the livestream will begin at 10:30 p.m. IST.
For viewers in other regions, the event starts at 1 a.m. on September 10 in China, 2 a.m. in Japan, and 3 a.m. in Sydney.
There is an “Add to Calendar” option available on Apple’s official event webpage and it automatically adjusts the event time according to the viewer’s location.
How to Watch the iPhone 18 Event?
The livestream will be available through Apple’s website as well as the brand’s official YouTube stream. The YouTube livestream placeholder is already available, and viewers can select “Set Reminder” to receive a notification when the presentation goes live.
The livestream will also remain accessible through the same link, allowing viewers to watch the entire event later or revisit specific announcements.
Users with an iPhone, iPad, or Mac can watch the launch through Apple’s event webpage using a web browser. The presentation will also be available through the Apple TV app. The livestream is free to watch, and an Apple TV subscription is not needed.
Those using an Apple TV 4K can open the TV app and look for the event on the Home screen. If the event does not appear there immediately, users can try searching for it or open Apple.com on another device.
You can also watch the launch on a bigger display is through AirPlay. Users can start the stream on an iPhone, iPad, or Mac and then cast it to an Apple TV 4K or an AirPlay-compatible smart TV, provided both devices are connected to the same Wi-Fi network.
Apple iPhone 18 Pro Event – What to Expect?
While Apple will introduce the iPhone 18 Pro and iPhone 18 Pro Max, the biggest expected announcement could be Apple’s first book-style foldable smartphone, expected to be named iPhone Ultra.
The iPhone Ultra is expected to use a wide-folding design similar to the Samsung Galaxy Z Fold 8. It could retain a passport-like form factor when folded. Unlike the Pro models, however, the foldable iPhone is reportedly expected to feature a dual-camera setup on the rear rather than a triple-camera system. It could feature a Samsung-made foldable display on the inside with the screen potentially offering a minimal crease along the centre.
Meanwhile, the iPhone 18 Pro and iPhone 18 Pro Max are reportedly likely to retain a design similar to their predecessors. However, the new models could feature larger camera lens cutouts compared with the previous generation.
The entire lineup including the iPhone Ultra is expected to be powered by Apple’s latest A20 Pro chipset.
Apple Watch Series 12 and Apple Watch Ultra 4 are also expected to join the new iPhones.
