Highlights
- HMD Global set to launch its first smartphones without Nokia branding.
- Leaked models, N159V and TA-1585, indicate a new direction for HMD.
- Rumored designs suggest a focus on the low- to mid-range market segment.
- HMD’s move represents a significant shift in the company’s smartphone strategy.
HMD Global, known for its revival of Nokia-branded smartphones, is reportedly stepping into a new era by launching its own branded devices.
This marks a significant pivot for the company since its entry into the smartphone market in 2016.
Here’s a comprehensive editorial piece summarizing the latest developments:
HMD Global’s Journey and New Direction
Since its inception in 2016, HMD Global has made notable strides in the smartphone industry, primarily through its Nokia-branded devices.
The company’s expansion into eight global regions and its diverse product portfolio have positioned it as a key player in the market.
Now, HMD is preparing to take a bold step by introducing smartphones under its own brand, moving beyond the Nokia name.
Upcoming HMD Smartphones: What We Know
Reports from 91mobiles and Android Authority reveal that HMD is planning to release its first two global smartphones without the Nokia branding, known by their model numbers N159V and TA-1585.
These names were spotted in the IMEI database, hinting at HMD’s impending launch.
While the official product names are yet to be disclosed, it’s suggested that these model numbers might represent the same phone, differentiated for regional markets.
The company aims to launch at least one such device by 2024, although an exact release date remains under wraps.
Design and Specifications: A Sneak Peek
Leaked images of the N159V model suggest a design that leans towards the low- to mid-range segment.
The absence of visible antenna lines indicates the possibility of a plastic body, departing from the more premium aluminum builds.
The phone is expected to feature a dual-camera setup on the rear and a single front camera.
A flat display and right-side button placement are other notable design aspects.
Notably, Evan Blass, a well-known leaker, shared on X (formerly Twitter) that Verizon might be among the first US carriers to offer this new HMD phone.
The Competitive Landscape
As HMD enters the market with its branded device, it faces stiff competition in the mid-range smartphone segment.
For instance, OnePlus is set to introduce the OnePlus 12R globally, marking its debut in North America.
This device, with its Qualcomm Snapdragon 8 Gen 2 chip and a 5500mAh battery, is expected to challenge flagship models, offering high-end features at a competitive price.
FAQs
What is HMD Global planning in the smartphone market?
HMD Global is reportedly preparing to launch its own-branded smartphones, moving away from solely producing Nokia-branded devices.
This marks a strategic shift for the company, signaling its ambition to carve out a distinct identity in the competitive smartphone landscape.
What are the known details about HMD Global’s upcoming smartphones?
HMD Global’s forthcoming smartphones, currently known by their model numbers N159V and TA-1585, have been spotted in the IMEI database.
While their official names haven’t been released, these models signify HMD’s venture into branding its devices independently of Nokia.
What can consumers expect from HMD Global’s new smartphones in terms of design and features?
The leaked images of the N159V model suggest a design aimed at the low- to mid-range market.
Features like a dual-camera setup, a plastic body, a flat display, and a single front camera lens are expected. These elements point towards an accessible, budget-friendly device.
When is HMD Global expected to release these new smartphones?
HMD Global is expected to release at least one of its own-branded smartphones by 2024. However, a specific launch date has not been announced yet, keeping the tech community in anticipation.
Also Read: HMD Global Secures Top Spot in Feature Phone Market IDC Q3 2023 Report