Highlights
– Flipkart and Shikhar Dhawan team up to bring the ultimate cricket viewing experience
– Experience 4K TV viewing like never before from a wide-range of brands with prices starting at just Rs. 17,000/-.
Flipkart, India’s homegrown e-commerce marketplace, has launched its latest advertising campaign ‘Time to Move on and Upgrade with Flipkart!’ featuring renowned Indian cricketer Shikhar Dhawan.
While focusing on promoting attractive offers on large-screen TVs through sellers during the ongoing cricket season, the campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience.
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
With the ongoing cricket season being hugely popular in India, Flipkart’s latest campaign is expected to generate a lot of buzz and interest among cricket fans and TV buyers alike.
The ad campaign will be promoted on popular social media platforms such as YouTube, Instagram, and Facebook.
You can watch the video here:
Divided in two segments, the advertisement begins with a leaked video of Shikhar Dhawan where he is heard talking to his friend about finding someone new in his life. Shikhar is seen sitting with a friend in his living room, where he discusses moving on in life and finding someone with perfect compatibility.
However, the video ends abruptly, leaving viewers curious about what he meant. This is followed by the second part where the cricketer clears the air and reveals that he was actually talking about falling in love with a beautiful TV, his new love and perfect partner this cricket season.
He invites viewers to find their perfect partner from the widest selection of TVs available on Flipkart.
The ad showcases the captivating picture quality and immersive Dolby surround sound of the TVs made available by a wide-range of brands on the Flipkart platform, promising customers an unmatched viewing experience.
The ad ends with a range of shots of the TVs and Shikhar talking to the camera about the realistic picture quality and sound experience.
Customers can purchase 4K TVs from an expansive-range of brands starting at Rs. 17,000/-, along with amazing offers and deals offered by the brands.
Jagjeet Harode, Vice President, Large Appliances at Flipkart, expressed his excitement about the new ad campaign, stating “The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers’ homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers.”
Commenting on the campaign Shikhar Dhawan said, “Flipkart is providing access to attractive offers and exchange deals on the widest range of TV brands. I am thrilled to be associated with Flipkart’s TV sale campaign. With their wide range of TV brands and attractive offers, cricket fans can now enjoy a truly immersive viewing experience from the comfort of their homes. So, upgrade your existing TV with a new one because it’s time to move on!”
FAQ’s on Flipkart & Shikhar Dhawan
1) What are Shikhar Dhawan : Records?
Ans)* Fastest Test Century by a Debutant 187 off 174
* Most runs from an Indian player in ICC World Cup 2015
* Only player to get 2 consecutive golden bats at ICC Champions Trophy
* Most number of ODI centuries in 2013 by an Indian cricketer
* He scored 4309 ODI runs after 100th ODI. First Indian and second overall to do so.
* First Indian batsman to score a century before lunch of first day in a Test match
* Quickest to reach 2000, 3000 ODI runs by Indian
* Most runs in ICC Champions Trophy 2013 and 2017
* Fastest batsman to reach 1000 runs in ICC tournament
* Most runs in a calendar year in T20Is by a batsman (2018)
* Most runs in Asia Cup 2018 (342)
* 5000 runs and 50 dismissals in fielding in ODIs
* 5th fastest player to reach 6000 ODI runs
* 2nd (Joint) Most catches in an ODI innings by a fielder (4)
* Scored Hundred in 100th ODI match
* 7th most consecutive innings without scoring a duck (61)
* 1st player to score two consecutive centuries in IPL
* Most Fours in IPL (701)
* 2nd Most runs in IPL (6086)
2) What are Shikhar Dhawan : Awards and Accolades?
Ans)
* ICC World ODI XI: 2013
* CEAT International Player of the Year 2013 and CEAT international batsman of the year 2018
* Wisden Cricketer of the year 2014
* Player of the series in the 2013 Champions Trophy
* Recipient of the Arjuna Award in 2021 by the Government of India
3) How has the Domestic Career been for Shikhar Dhawan?
Ans) Dhawan started his professional career with Delhi Under-16s in the 1999/00 Vijay Merchant Trophy. He was the leading run-scorer of the 2000/01 Vijay Merchant Trophy next year.
These two incredible seasons paved his path for India ACC Under-17 Asia Cup. Averaging 85 in the Asia Cup from three games, Dhawan was subsequently drafted into the Delhi Under-19 team in October 2001, for the Cooch Behar Trophy, and then again in October 2002.
With brilliant performances, one over the other, Dhawan became the star of Indian Domestic cricket at a very early age. He then played for North Zone Under-19s, the CK Nayudu Trophy, Cooch Behar Trophy and even captained the Delhi Under-19 team.
In the 2004 Under-19 World Cup in Bangladesh, Dhawan finished as the leading run-scorer of the tournament with a total of 505 runs from seven innings.
Dhawan made his first-class debut for Delhi in November 2004. Dhawan finished as Delhi’s leading run-getter that Ranji season with a total of 461 runs from 6 matches. In 2005/06 Challenger Trophy in October 2005, Dhawan played for India B and had his first disappointing series in a long time. After that, Dhawan played for North Zone against Zimbabwe Cricket Union President’s XI and for Board President’s XI in a three-day match against the touring Sri Lankan team.
He also represented India A EurAsia Cricket Series in April–May 2006. The 2006-07 Ranji season was special for Dhawan for he was made captain of the Delhi team for the Ranji One-day Trophy in February 2007. Dhawan was a part of the victorious Delhi team who won the 2007–08 season. He then played exceptional cricket across tournaments till his career hit the rough patch in 2010 when India A was touring England. His poor form turned around in the limited-overs triangular series involving England lions , India A and West Indies A where scored 166 runs from 4 innings at an average of 41.50 and a strike rate of 130.70.
He was then selected Rest of India squad against the defending Ranji champions Mumbai in the Irani Cup in October 2010. His performance in Irani Cup earned him a spot for India Blue in the Challengers Trophy, which was a bittersweet tournament for him. But it did earn him a national call-up.
Following this Dhawan was in and out of Domestic cricket as he slowly started to become a national team regular. He played Ranji for Delhi in the 2010-11 Ranji Trophy.
It was a poor phase for Dhawan and he struggled with form in Duleep Trophy, Vijay Hazare Trophy, and Deodhar Trophy. It continued in the West Indies, and Dhawan was unable to find a place in the Indian squad that toured England. But Dhawan redeemed himself with his domestic exploits. The
2012-13 Ranji season was probably Dhawan’s last for the foreseeable future as he became an integral part of the national team. He still featured in Delhi’s team whenever he got the time to play from his busy schedule.
4) How has the IPl career been for Shikhar Dhawan ?
Ans) Shikhar debuted in the IPL with Delhi Daredevils in 2008. He made 4 half-centuries and was the third-highest scorer for the team. However, the management decided to trade him to the Mumbai Indians for Ashish Nehra. He has played for Mumbai Indians in the next two seasons of the IPL.
Dhawan was bought by Deccan Chargers for $300,000 in the fourth season. Dhawan was appointed captain of the Sunrisers Hyderabad team before the 2013 Champions League Twenty20 tournament. But he was replaced by Darren Sammy as captain in the 2014 edition of the Indian Premier League. The 2015 season of the Indian Premier League was disastrous for both Dhawan and the Sunrisers.
They, however, bounced back to win the tournament in 2016. Dhawan was retained by Sunrisers Hyderabad for the 2017 Indian Premier League.
Dhawan was bought in the 2018 IPL Auction, he was bought by Sunrisers Hyderabad for § 5.2 crores using their RTM (right to match) card. Dhawan was once again traded to Delhi Capitals for the 2019 season. He was the leading run-scorer of the Capitals in three consecutive seasons (2019-2021) with 521 runs in 2019, 618 runs in 2020, and 587 runs in 2021.
In IPL 2021, Dhawan became the first player in the history of the league to hit consecutive centuries – 101 vs CSK in Shariah and 106 vs PBKS in Dubai.
Despite his consistency with the bat, the left-handed batter was released by the Capitals ahead Of IPL 2022 mega auction. He was bought by Punjab Kings in the auction for IN 8.25 crore.
Dhawan became only the second player in IPL after Virat Kohli to amass 6000 runs in IPL 2022. He finished as Punjab’s leading scorer with the bat – 460 runs in 14 matches. Dhawan replaced Mayank Agarwal as captain of Punjab Kings for IPL 2023.