Facebook and Instagram Getting New AI Tags for AI-Generated Content and Media

Highlights

• Meta is replacing the “Made with AI” tag with an “AI info” label across Facebook, Instagram, and Threads.
• Aims to address mislabeling content edited with AI tools.
• The “AI info” label will provide details about the level of AI editing.
• The changes will be implemented starting next week.

The change is intended to “better reflect the extent of AI used in content,” says Monika Bickert, Meta’s Vice President of Content Policy. “We’ve continued to work with companies across the industry to improve our labeling process so that labels on our platforms are more in line with peoples’ expectations.”

Caption – Meta replacing the “Made with AI” tag with the “AI info” label across all its platforms. (Image Credit – Meta)

Earlier this year, Meta had revealed its plans to change the ways AI content gets labelled on its social media platforms. The company introduced new policies for content edited or manipulated with generative AI on both Facebook and Instagram. It also started labelling media with a “Made with AI” watermark.

However, soon photographers all around the world started noticing issues with this tagging system. The issue was Meta AI labelling any content edited with AI tools including minor modifications such as retouching with the “Made with AI” tag.

Now, addressing these concerns, Meta has decided to again change its AI labelling way and replace the “Made with AI” tag with the “AI info” label across all its platforms. This will apply to a wider range of video, audio and image content.

 Users can click the “AI info” label over the image to get more information. (Image credit – Meta)

Users will now be able to click on the “AI info” label over the image to get more information. The “AI Info” label will reveal details of the level of AI editing a picture or video has been through before it was posted on Facebook and/or Instagram.

Meta updated its old blog titled “Our Approach to Labeling AI-Generated Content and Manipulated Media” and announced the new labelling plans.

The company confirmed that it will roll out the changes to the “AI info” labels starting next week.  This will be uniform on all its platforms such as Facebook, Instagram, and Threads.

Once the new AI labels rollout, any content that Meta’s algorithms detect as modified or edited by the AI tool will get the new “AI Info” tag

However, Meta also clarifies that the “AI info” label will still be visible on content that is generated by an AI tool entirely.

“For content that we detect was only modified or edited by AI tools, we are moving the “AI info” label to the post’s menu. We will still display the “AI info” label for the content we detect was generated by an AI tool and share whether the content is labelled because of industry-shared signals or because someone self-disclosed. These changes will begin next week,”

What this means is if Meta detects that content posted on its social media platforms such as Facebook or Instagram has been edited with any AI tools, the details will be revealed in the “AI info” label in a menu. Users can simply click on the tag to get more information.

Any generative AI content will be tagged with the “AI info” label automatically to inform users.

FAQs

How is Meta changing the AI content labelling policy?

Meta is replacing the “Made with AI” tag with an “AI info” label across Facebook, Instagram, and Threads to address concerns about mislabeling content edited with AI tools.

How can users get more information about AI-edited content on Meta’s platforms?

Users can click on the “AI info” label over the image, video, or audio to get details about the level of AI editing it has undergone.

 When will the new “AI info” labels be implemented?

The changes will start rolling out next week, and the “AI info” label will be applied to any content detected as modified or generated by AI tools.

What changes are being introduced to these platforms ?

Earlier , any photo or video that was edited using regular editing tools were dubbed AI-generated.

This let go a backlash from photographers who claimed that they haven’t used any AI tool but just basic editing tools to make photos publish-worthy.

Facebook and Instagram now say that for content that is detected to have been modified or edited by AI tools, the “AI info” label is being moved to the post’s menu (three dots).

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