Nothing, a new forward-thinking consumer technology company based in London and founded by Carl Pei and his team, has officially been unveiled today.

This announcement comes shortly after a $7 million round in seed financing in December 2020 that included notable tech leaders and investors such as Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman and Josh Buckley. Kunal Shah, Founder, CRED, has also invested in Nothing.

Carl Pei, CEO and founder of Nothing said, “It’s been a while since anything interesting happened in tech. It is time for a fresh breeze of change. Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”

Nothing will be releasing its first smart devices in the first half of this year.

Casey Neistat, YouTuber and Investor in Nothing said, “Consumer tech is a tidal wave of limitless potential. Nothing will be the brand at the forefront and I can’t wait for the world to experience its products.”