OnMobile-led ONMO social esports gaming platform is now available on Chingari.
ONMO will leverage Chingari’s 100 million+ growing registered user base to expand its reach and audience in India. It is redefining mobile gaming by creating a unique platform for casual eSports and social play on 1000s of short gaming moments curated from popular, casual mobile games. The ONMO team across its global offices in Canada, Sweden and India have been working on the product.
Chingari is India’s leading short-video app where users create interesting short videos resulting in several billion content views per month. The app has over 100 million userbase and plans to grow this to over 200 million over the next few quarters. As part of ONMO’s distribution strategy, OnMobile led an initial investment in Chingari in April 2021 and has now launched ONMO inside Chingari app for users to play.
Krish Seshadri, CEO, ONMO commented on the partnership saying, “ONMO blends social eSports and AI driven game moments. Our short format challenges and Chingari’s short-form videos complement each other well. So do the social aspects of ONMO and Chingari. We have launched ONMO in the Chingari app to a select test audience and will ramp up exposure to their entire userbase in a few weeks to provide millions of users with an immersive, entertaining social gaming experience.”
Sumit Ghosh, CEO & Co-founder, Chingari said, “Gaming is a dynamic and exciting category of entertainment. Chingari is excited to enter this mutually beneficial partnership with ONMO and provide our audience with an unparalleled social gaming experience on short moments. With Chingari’s foray into blockchain and social tokens, we plan to collaborate on other product integrations in the near future.”