To help people, who do not speak in English or prefer using their mother tongue to engage in meaningful conversations, the dating app TrulyMadly has included 12 regional languages in its list.
The app has added Tamil, Telugu, Malayalam, Kannada, Gujarati, Punjabi, Bengali, Oriya, Marathi, Urdu, Assamese, and Hindi. The move is aimed to help people who are from Tier II and III cities.
Mother-tongue matching, icebreaker questions & social badges that are customized according to the target community and their culture are among other features of the dating app.
Currently, around 54% of users of TrulyMadly are from Tier II and III cities. It gets over 45% of revenue from non-metro cities. This growth indicates an increasing desire among youth to find love and move away from casual relationships.
TrulyMadly is filling the gap between casual dating apps and matrimony websites and has been at the forefront of enabling millennials and younger generations on different subjects, including choice-based decision-making, matrimony, and relationship-related issues among others.
On why dating app in regional language, Snehil Khanor, Co-founder & CEO, TrulyMadly, says that emotion is best expressed in the language you speak. Khanor adds that India is home to multiple languages and often people are more comfortable speaking in their mother tongue so our focus is to create a dating platform for the real Bharat.