Skill-based gaming platform Dangal Games has announced the launch of ‘Fantasy Kabaddi’ for gaming aficionados ahead of India’s biggest sporting tournament, the Pro Kabaddi League. This unified multi gaming platform has managed to carve a niche amongst the Indian gaming community and is accessible across the Android platform.
Dangal Games is also playing strong on the customer experience front and is moving towards providing an engaging experience in the world of cricket. Also, with the gaining popularity of Kabaddi, it aims to provide a platform for Fantasy Kabaddi fans that will present the essence of the physical sport in the virtual gaming arenas.
According to the Indian Gaming Federation Report, the online gaming industry is touching the $2.8 billion dollar mark by 2022 in India. Cricket, Football, Basketball and Kabaddi have also been gaining interest in the fantasy segment. As a part of the latest initiative, Dangal Games will be leveraging the scope of performance marketing campaigns for acquiring users on the platform and plans to compete with other established players in the country.
Varun Mahna, Founder and CEO, Dangal Games, said, “With the launch of Fantasy Kabaddi, we are constantly researching and innovating our platform for making tech enabled gaming experience seamless. By drawing relevance and encouraging a competitive edge amongst the like-minded communities, our endeavour has been to provide a platform that not only entertains but is advanced enough for the physical sport lovers to engage with. Dangal Games has been reporting exponential growth year on year and have gained widened interest through meaningful connections with the users.”
Ankit Anand, Business Head at Dangal Games, said, “We are aiming to reach 10 Lac+ user-base on Dangal Games through Fantasy Sports within six months period and 50Lac+ overall user base in the next 12 months. Fantasy sports as an industry, I think, will continue to grow. Currently there are more than 100 active apps promoting fantasy gaming on their platforms and reassures of the gaining popularity of the segment amongst the tech savvy generation.”