US-based consumer electronics brand Anker Innovations has signed cricketer Washington Sundar as its brand ambassador in India. Sundar will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand. With this partnership, Anker aims to elevate the existing loyal customer base and further reach out to the youth, acknowledging his popularity, it said in a statement.

Anker innovations in 2019 had appointed the Olympic medalist and ace badminton player, Saina Nehwal, as its brand ambassador.

Gopal Jeyaraj, Country Head, Anker Innovations, said, “We are excited to begin our new innings with Washington Sundar as our brand endorser. Anker’s journey has been similar to that of Washington Sundar who rose from very humble beginnings to touch cricketing heights at international level. We feel that his persona is an excellent fit for our brand. We are looking forward to this amazing partnership and extending our best wishes to Sundar for the ongoing IPL season.”

To introduce Washington Sundar’s association with Anker, the brand engaged a very unique social media banter between Saina Nehwal and Washington Sundar. The witty and clever chat led to the announcement of the #PowerofDuo with Anker Group.

Washington Sundar said, “I am excited to partner with a young and dynamic brand like Anker, which is breaking the Industry stereotypes, and are constantly evolving with innovative and stylish tech products. Through this association, I’m happy to explore my love for gadgets and extend my complete support to see them achieve new heights.”

With this, Anker Group aims to achieve a very strong foothold in the Indian market. The brand is looking to increase its presence across the country in the next one year.