Mobile accessories brand Ambrane has appointed popular Indian cricketer Ravindra Jadeja as its brand ambassador. Being a popular youth icon, a game-changer with several firsts to his credit & an all-rounder, Ravindra seems like a natural fit to the brand exemplifying the same dynamism and energy as attached with the brand, the company said in a statement.

Ashok Rajpal, CEO and Founder, Ambrane India, said, “We’re excited for the new innings with Ravindra Jadeja as the face of the brand. Ambrane is a proud Indian brand and Ravindra Jadeja is the true embodiment of the brand’s core values. His popularity among the youth and unmatched performance stands synonymous with the brand’s continuous strides in innovation, high-quality and futuristic tech needs. The partnership shall enable us to explore newer avenues to reach our customers, as we script our future growth strategy in India. The association shall be the stepping stone to focus on the emerging markets. We are thrilled about the possibilities that our partnership will open up.”

Ravindra Jadeja, the brand ambassador, said, “I am excited to represent a brand that shares the same zeal and passion to serve India. I am glad to extend my support to the proud Indian brand.”

Launched in 2012, Ambrane is recognized amongst the leading smart accessories brand in India, being the undisputed player in power banks. The Make in India brand has sold over 15 million products in India, with a manufacturing facility located at Kundli, Haryana.