boAt forays into personal grooming with MISFIT

Lifestyle consumer tech brand boAt has announced its entry into the personal grooming category with MISFIT. As part of its category expansion strategy, boAt will launch innovative grooming appliances such as beard trimmers, shavers, groomers and many more under MISFIT.

Geared towards millennials, MISFIT will offer exciting and aspirational lifestyle products that are perfect to give that salon-style finish at home. With MISFIT, boAt is looking at breaking the clutter by introducing an exciting range of grooming and personal care products, that are innovative and value-driven. The brand will also launch a range of women’s personal care products in the Indian market soon.

According to Research and Markets, the Indian male grooming market stood at $643 million in 2018 and is projected to grow at a CAGR of over 11 per cent to cross $1.2 billion by 2024. Buoyed by this growing interest in the personal care segment, boAt has already launched the T200 grooming kit and is expanding its portfolio with the all-new T50 standalone trimmer.

Aman Gupta, Co-Founder, boAt, said, “After having established our leadership in earwear and wearable category, we are all set to strengthen our lifestyle portfolio under the MISFIT brand. With MISFIT, we want to bring in a fresh approach to the personal care category by designing products specifically for the millennials.”

Talking about the trimmer, T50 comes with skin-friendly titanium-coated blades, which are corrosion-resistant and offer a smooth and safe trimming experience devoid of any roughness, scratching, or irritation on the skin. These blades are easily detachable and can either be washed or just cleaned with a brush in a jiffy. A long-lasting 160-minute lithium battery ensures that your battery woes do not come in the way of you looking your best. The MISFIT T50 has 40 length settings with 0.5 mm precision, which will always give you an even and defined trim for any look that suits your mood. Your desired beard style, from a stubble to a consistent beard is only trim away with the multiple length setting comb function of the T50.

Its ergonomic and efficient design makes it easy to use and helps you get a controlled trim in difficult-to-reach areas. T50 gives you a 100% charge in just 1.5 hours and comes with a micro-USB cord that can be easily connected to any USB adaptor, for easy and quick charging. T50 is also equipped with a safety lock that keeps the device from turning on unexpectedly and a handy travel pouch.