Beetel Landline and its smart accessory brand Flix today announced the appointment of ace cricketer Ravichandran Ashwin as its brand ambassador for its wide range of products across categories. Ashwin will endorse the company’s products and services through advertising campaigns and several other promotional programmes.

“We are really excited about joining hands with the very diversified bowler and cricket champion R. Ashwin. He is a legend in the field of cricket and is well known among the millennials for his vigor, mettle and conviction which complements our brand’s core values too. Just like our brands, Ashwin too has achieved several milestones and marked his presence, in a short span of time, we see this partnership being tremendously successful- #ItsaMATCH,” said Puneet Gupta of Flix.

R. Ashwin said, “I am thrilled to join the Beetel and Flix team. Personally, I have always been passionate about gadgets and emerging new tech trends. In sync with my interests and brands passion for technology, this collaboration will go a long way.”