Audio-Technica launches AT2040 microphone for podcasters, content creators

Audio-Technica unveils its new AT2040 Hyper cardioid Dynamic Podcast Microphone. The AT2040 brings professional broadcast-quality sound with exceptional vocal reproduction to podcasters and other content creators at an affordable price point.

Featuring a stylish yet rugged all-metal construction, the AT2040 excels at isolated/up-close vocal reproduction and rejection of unwanted room noise due to its tight hyper cardioid polar pattern, ensuring professional-quality podcasts. The AT2040 provides smooth, warm, natural sound, while the mic’s multistage windscreen combines a nonwoven filter with foam mesh to provide superior internal pop filtering. Its specially-designed integrated shock mount prevents unwanted noise by attenuating vibration from a boom arm or mic stand.

The AT2040’s XLR output connects to a conventional analog microphone input, providing versatile use with everything from USB audio interfaces to professional mixing consoles. The mic comes standard with a pivoting stand mount, 5/8-inch-27 to 3/8-inch-16 threaded adapter, and a soft protective pouch.

Robin Ghose, Business Development Manager (Professional and Consumer) at Audio-Technica India, remarks, “In addition to being the microphone of choice of professionals at major sporting and music events across the globe, Audio-Technica microphones have been embraced by streamers, YouTubers and other content creators over the years. We previously did not offer a dynamic hyper cardioid microphone so finely-tuned to the needs of podcasters and decided to take the technology and experience we have with our broadcast microphones and offer the AT2040. The smooth vocal reproduction and focused pickup of the microphone that will help take their podcasts and other content to the next level.”

The AT2040 Hyper cardioid Dynamic Podcast Microphone is available in the India market at Rs 9,500.