Homegrown audio brand Truke has launched its first gaming-range TWS, the Born to Game series comprising the duo BTG-1 and BTG-2. The products especially aim to make the virtual gaming experience richer and par excellence for the mobile gamers. For the purpose, to bring the messaging out to the right audience, the brand has collaborated with popular gaming creators Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten, listed under the roster of Trinity Gaming, sharing their experience about the product with their loyal fan base.
Pankaj Upadhyay, Founder and CEO, Truke, said, “In the past one year of our operations, we have received an overwhelming response from our customers who have used our products and have become advocates of our product quality and durability. It is because of their continuous support we have been able to capture significant market share in TWS category in India in just one year.”
Talking about the collaboration, Upadhyay said, “We are also glad to associate with Trinity Gaming to support us with their gaming creators who have successfully pushed the product to the audience we specifically service to. These creators have got first-hand experience and shared their feedback about the product with their loyal fan base – via sharing their experience of using the newest launch products on their official YT channels and story swipe-ups on Instagram. With the best gaming content creators on board, we believe to have extended our reach.”
With the COVID-19 pandemic, the esports gaming sector has seen a huge rise and even brands have witnessed the overwhelming response. The brands are targeting more and more gamming content creators for more digital impact and their high audience engagement and loyal fan base fuels the brands’ ambition to reach their target audience.
Abhishek Aggarwal, Co-founder and CEO of Trinity Gaming, said, “I am proud that our creators are been recognized and considered as a medium to reach the people. The mass popularity these gaming content creators enjoy and the loyal followers they are privileged to have, have attracted brands to associate with them. Truke is a true to gamers product and the collaboration fits best for both, the brand and the dynamic gaming content creators of this age. Trinity is proud to nurture these talents and supports them to achieve their professional goals.”