Highlights
- Apple has scheduled a “special Apple Experience” on March 4, 2026.
- The event will reportedly be hosted simultaneously in New York, London, and Shanghai, marking a shift from its usual Cupertino keynotes.
- The event branding and teaser design suggest a hands-on showcase format.
Apple has officially announced a “special Apple Experience” set to take place on March 4, 2026, at 9 a.m. ET. Unlike its traditional keynote-style launches, the company is deliberately branding this gathering as an “experience” rather than a standard Apple event. Here are all the details.
Apple Announced March 4 Event
Bloomberg’s Mark Gurman on X shared a screenshot of Apple’s first event invite of the year. The Apple invite has been sent to members of the press and it will be hosted across three major cities including New York, London and Shanghai, instead of being limited to Apple Park in Cupertino.
Apple is holding a product launch in New York on March 4. pic.twitter.com/j0hYQ9sfqd
— Mark Gurman (@markgurman) February 16, 2026
The teaser image features an Apple logo composed of 22 colored glass slices.
The design strongly resembles the Liquid Glass visual style seen in the latest iPhone, iPad and Mac software updates. The logo includes shades of blue, green and yellow. These colours could hint at the rumoured new Mac laptop expected to be powered by an iPhone chip.
Alternatively, the colours may reference updated iPad or iPad Air models that have been circulating in rumours.
Apple has not disclosed additional details about what will be announced. However, the unusual multi-city format and the use of the word “experience” instead of “event” suggest a different format from the company’s typical keynote presentations. Apple is known for being deliberate with its wording, so the branding could indicate a more hands-on showcase rather than a traditional stage announcement.
Apple Future Launches Expected
Several Apple products are rumoured to launch around this time, according to Gurman. These include:
- A new low-cost MacBook powered by the A18 Pro chip
- New M5 MacBook Air
- New M5 Pro and M5 Max MacBook Pro models
- New Mac displays
- iPhone 17e
- A base iPad powered by the A18 chip
- An M4 iPad Air
There is also speculation that the colour scheme in the invite could relate to updated MacBook Pro models featuring M5 Pro and M5 Max processors. Reports have suggested that the iPhone 17e may launch in February with the first wave of new Macs expected to follow in March.
On the software side, Apple is also expected to roll out the first beta of iOS 26.4 soon. The update is rumoured to introduce at least some of the new Siri features powered by Google Gemini.
Earlier this year, Apple quietly introduced the second-generation AirTag. However, that release was relatively low-key indicating hardware announcements were still on the horizon.
FAQs
Q1. What is unique about Apple’s March 4, 2026 event?
Answer. Apple is branding it as a “special Apple Experience” rather than a typical keynote, hosting it across New York, London, and Shanghai instead of Cupertino.
Q2. What products are rumoured to launch during the event?
Answer. Expected announcements include a low-cost MacBook with the A18 Pro chip, new M5 MacBook Air and Pro models, updated Mac displays, iPhone 17e, and refreshed iPads.
Q3. What software updates might Apple reveal?
Answer. Apple is anticipated to roll out the first beta of iOS 26.4, which may introduce new Siri features powered by Google Gemini.