Apple iPhone 15 Series: Analyst Ming-Chi Kuo’s Latest Forecast Is Optimistic For 15 Pro Max Shipments

HomeTech NewsApple iPhone 15 Series: Analyst Ming-Chi Kuo's Latest Forecast Is Optimistic For 15 Pro Max Shipments


  • Despite market concerns, supply chain analyst Ming-Chi Kuo forecasts robust shipments for Apple’s upcoming iPhone 15 Pro Max.
  • Kuo’s estimates project Apple shipments surpassing Samsung, positioning Apple as the largest smartphone brand in 2024.
  • Amid stock price corrections, Kuo sees a rebound opportunity for Apple.

As Apple gears up to announce its iPhone 15 range in the coming weeks, the market’s conservative estimates have come under scrutiny, thanks to forecasts by renowned supply chain analyst Ming-Chi Kuo.

Despite widespread concerns over supply chain issues affecting the tech industry, Kuo provides a somewhat optimistic outlook for Apple, especially its upcoming iPhone 15 Pro Max.

Overcoming Supply Chain Issues

iPhone 15 shipments
iPhone 15 Shipments

One of the central concerns affecting Apple’s stock has been the predicted impact of supply chain disruptions on the iPhone 15 shipments.

While many analysts have scaled back their projections, Kuo maintains that “mass shipments will start this week” for the iPhone 15 Pro Max.

This positive forecast directly contrasts with more conservative views, which estimate between 70 to 80 million units in shipment for the new range. According to Kuo, these conservative estimates have already led to a correction in Apple’s stock price.

Apple vs. Samsung: A Changing Tide

Apple vs. Samsung: A Changing Tide
Apple vs. Samsung: A Changing Tide

The ripple effects of these conservative estimates aren’t limited to Apple. Kuo notes that Samsung has cut its smartphone orders to 220 million units.

If Apple maintains its shipment targets, the company is poised to surpass Samsung as the largest smartphone brand with expected shipments reaching between 220-225 million units in 2023.

Moreover, Kuo predicts that Apple will likely continue to hold this position in 2024, given Samsung’s cautious internal view of market demand for that year.

Legacy Models and Market Strategy

increasing shipments of legacy models
Increasing Shipments of Legacy Models

Interestingly, Kuo briefly mentioned that Apple is “increasing shipments of legacy models,” although he did not elaborate further. Typically, Apple continues to sell previous-year models alongside new releases.

Given the predicted success of the iPhone 15 range, it’s possible that Apple is bolstering its entire product lineup to capitalize on the expected strong sales.

The Market Outlook

Kuo forecasts that with the market being “overly conservative” on iPhone shipments for the latter half of 2024, Apple’s stock may have an opportunity for a near-term rebound.

Additionally, Kuo expects a reasonable year-over-year growth of 5-10 percent in iPhone shipments for 2024.

So What’s Next?

Ming-Chi Kuo’s latest predictions offer a bullish counter-narrative to the otherwise cautious views on Apple’s future, especially concerning the iPhone 15 Pro Max shipments.

If Kuo’s forecasts hold, Apple stands to not only overcome supply chain challenges but also emerge as the top smartphone brand, surpassing Samsung.

As always, these are projections, and the actual outcomes will depend on various factors including market dynamics and consumer demand.


Key Specs

Processor Apple A15 Bionic
Rear Camera 12 MP + 12 MP + 12 MP
Front Camera 12 MP
Battery 4400 mAh
Display 6.7 inches (17.02 cm)


Launch Date August 16, 2023 (Unofficial)
Operating System iOS v15


Chipset Apple A15 Bionic
CPU Hexa Core (3.23 GHz, Dual core, Avalanche + 1.82 GHz, Quad core, Blizzard)
Architecture 64 bit
Fabrication 5 nm
Graphics Apple GPU (four-core graphics)


Display Type OLED
Screen Size 6.7 inches (17.02 cm)
Resolution 1284 x 2778 pixels
Aspect Ratio 19.5:9
Pixel Density 457 ppi
Screen Protection Yes
Bezel-less display Yes
Touch Screen Yes, Capacitive Touchscreen, Multi-touch
Refresh Rate 120 Hz


Waterproof Yes, Water resistant, IP68
Ruggedness Dust proof


Camera Setup Triple
Resolution 12 MP f/1.6, Wide Angle, Primary Camera
12 MP , Telephoto Camera
12 MP, Ultra-Wide Angle Camera
Autofocus Yes
Flash Yes, Dual LED Flash
Image Resolution 4000 x 3000 Pixels
Settings Exposure compensation, ISO control
Shooting Modes Continuous Shooting
High Dynamic Range mode (HDR)
Camera Features Digital Zoom
Auto Flash
Face detection
Touch to focus
Video Recording 1920×1080 @ 30 fps
Camera Setup Single
Resolution 12 MP f/2.3, Primary Camera
Video Recording 1920×1080 @ 30 fps


Capacity 4400 mAh
Type Li-ion
Removable No
Quick Charging Yes, Fast
USB Type-C No


Internal Memory 128 GB
Expandable Memory No

Network & Connectivity

SIM Slot(s) Dual SIM, GSM+GSM
SIM Size SIM1: Nano, SIM2: eSIM
Network Support 5G Not Supported in India, 4G Supported in India, 3G, 2G
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
Wi-Fi Yes, Wi-Fi 4 (802.11 b/g/n)
Wi-Fi Features Mobile Hotspot
Bluetooth Yes, v5.0
GPS Yes with A-GPS, Glonass


FM Radio No
Loudspeaker Yes
Audio Jack Lightning


Fingerprint Sensor No
Other Sensors Light sensor, Proximity sensor, Accelerometer, Barometer, Compass, Gyroscope


What are Ming-Chi Kuo’s Predictions for iPhone 15 Shipments?

Contrary to conservative market estimates ranging between 70-80 million units, Ming-Chi Kuo forecasts around 80 million units of iPhone 15 shipments.

How Will the iPhone 15 Impact Apple’s Stock Price?

Ming-Chi Kuo suggests that the market has been overly conservative about iPhone 15 shipments, leading to stock price corrections. He believes this could offer a favorable trading sentiment and a potential stock rebound for Apple.

Is Apple Likely to Become the Largest Smartphone Brand?

If Apple’s shipment orders for the second half of 2024 remain unchanged, Ming-Chi Kuo estimates that the company could surpass Samsung, with shipments reaching 220-225 million units in 2023.

What About Apple’s Legacy Models?

While Kuo doesn’t elaborate, it is typical for Apple to continue selling previous models alongside new launches. This suggests that iPhone 14 models could still perform well in the market even after the iPhone 15 launch.

Also Read: Apple iPhone 15 reportedly spotted on BIS Certification website Under Model Name A3094

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