Highlights
- Apple’s iPhone 15 ad focuses on Ceramic Shield’s durability against bird strikes.
- Tailored specifically for the Australian audience, highlighting local scenarios.
- Combines humor with technological innovation in its marketing strategy.
- High production value and region-specific approach in latest iPhone 15 commercial.
Apple’s latest advertising venture for its iPhone 15 series is grabbing attention with a unique blend of humour and technological prowess.
Four months into the launch of its ultra-high-end iPhone 15 line-up, Apple is not easing up on its marketing efforts, especially with the emergence of competitors like the Samsung Galaxy S24 series and OnePlus 12 super-flagship.
In its recent YouTube commercial, Apple takes an unusual yet entertaining approach to showcase the robustness of the iPhone 15’s “Ceramic Shield” technology.
The ad, tailored specifically for an Australian audience, humorously addresses a common local nuisance – bird attacks.
Ceramic Shield: Front and Center
This ad cleverly brings to light the durability of Apple’s signature Ceramic Shield, which adorns the screens of all four models in the iPhone 15 family.
Heralded as “tougher than any smartphone glass,” the ad sets to prove this claim in an everyday Australian scenario involving bird strikes – an unusual but relatable peril for the audience of Australia.
Humour Meets Engineering
What we like alot is that the ad’s narrative unfolds in a lighthearted manner. It revolves around the idea of an iPhone 15 withstanding unexpected bird strikes, a scenario that, while is odd to global viewers, resonates quite wll with the Australian market.
As such, Apple’s decision to create a region-specific commercial is noteworthy, especially considering its high production value – something that we have come to associate with the tech giant’s commitment to advertising excellence.
Apple iPhone 15 Specs
GENERAL
| Sim Type | Dual Sim, GSM+GSM |
| Dual Sim | Yes |
| Sim Size | Nano-SIM and eSIM |
| Device Type | Smartphone |
| Release Date | September 12, 2023 |
DESIGN
| Dimensions | 77.8 x 160.9 x 7.8 mm |
| Weight | 201 g |
| Colors | Black, Blue, Green, Yellow, Pink |
DISPLAY
| Type | Color Super Retina XDR OLED (1B Colors) |
| Touch | Yes |
| Size | 6.7 inches, 1290 x 2796 pixels, 60 Hz |
| Aspect Ratio | 19.5:9 |
| PPI | ~ 460 PPI |
| Glass Type | Ceramic Shield front, Colour-infused glass bac |
| Features | Dolby Atmos, Haptic Touch, 1,000 nits max brightness (typical), 1,600 nits peak brightness (HDR), 2,000 nits peak brightness (outdoor), True Tone display, 20,00,000:1 contrast ratio (typical),HDR display |
| Notch | Yes, Dynamic Island |
MEMORY
| RAM | 6 GB |
| Storage | 128 GB |
| Card Slot | No |
CONNECTIVITY
| GPRS | Yes |
| EDGE | Yes |
| 3G | Yes |
| 4G | Yes |
| 5G | Yes |
| 5G Bands | Bands n1, n2, n3, n5, n7, n8, n12, n20, n25, n26, n28, n30, n38, n40, n41, n48, n53, n66, n70, n77, n78, n79 |
| VoLTE | Yes |
| Wifi | Yes, with wifi-hotspot |
| Wifi Version | Wi‑Fi 6 (802.11ax) with 2×2 MIMO |
| Bluetooth | Yes, v5.3 |
| USB | Yes, USB-C v2.0 |
| USB Features | USB on-the-go, USB Charging |
EXTRA
| GPS | yes with A-GPS, GPS, GLONASS, Galileo, QZSS and BeiDou |
| Fingerprint Sensor | No |
| Face Unlock | Yes |
| Sensors | Light sensor, Proximity sensor, Accelerometer, Barometer, Compass, Gyroscope, TrueDepth |
| 3.5mm Headphone Jack | Lightning |
| Extra | NFC |
| Water Resistance | Yes |
| IP Rating | IP68 |
| Dust Resistant | Yes |
| Extra Features | Ultra Wideband Chip, Voice Isolation, Satellite Services , Road Side Assistance, Emergency SOS, Crash Detection footnote, Spatial Audio playback, Supports Dolby Atmos, Aluminium design,, Wide Spectrum microphone modes |
CAMERA
| Rear Camera | 48 MP f/1.6 (Main) 12 MP f/2.4 (Ultra Wide) with autofocus |
| Features | Super-high-resolution photos, (24MP and 48MP), Next-generation portraits with Focus and Depth Control, 4x optical zoom range, Night mode, Stereo recording, Audio zoom, Deep Fusion, Smart HDR 5, Photo geotagging, Burst mode, Photographic Styles, 12MP 2x Telephoto (enabled by quad-pixel sensor) |
| Video Recording | 1080p @ 60 fps FHD, 4K @ 24/25/30/60 fps UHD |
| Flash | Yes, Dual LED |
| Front Camera | 12 MP f/1.9 with Retina Flash |
| Front Video Recording | 4K @ 60 fps UHD, 1080p @ 60 fps FHD |
TECHNICAL
| OS | iOS v17 |
| Chipset | Apple Bionic A16 |
| CPU | 3.46 GHz, Hexa Core Processor |
| Core Details | 2×3.46 GHz Everest & 4×2.02 GHz Sawtooth |
| GPU | Apple GPU |
| IP Rating | IP68 |
| Java | No |
| Browser | Yes |
MULTIMEDIA
| Yes | |
| Music | AAC, MP3, Apple Lossless, FLAC, Dolby Digital, Dolby Digital Plus and Dolby Atmos |
| Video | HEVC, H.264 and ProRes, HDR with Dolby Vision, HDR10 and HLG |
| FM Radio | No |
| Document Reader | Yes |
BATTERY
| Type | Non-Removable Battery |
| Size | 4383 mAh, Li-ion Battery |
| Fast Charging | Yes |
| Wireless Charging | Yes, 15W MagSafe Charging |
FAQs
What is unique about Apple’s latest iPhone 15 ad?
Apple’s new ad for the iPhone 15 series, designed for the Australian market, humorously showcases the durability of the Ceramic Shield against bird strikes, a common local issue in Australia.
How does the iPhone 15 Ceramic Shield ad connect with the Australian audience?
The ad resonates well with Australians by incorporating a familiar local challenge – bird attacks, emphasizing the robustness of the iPhone 15’s Ceramic Shield in a relatable way.
What feature of the iPhone 15 is highlighted in the new Australian ad?
The ad focuses on the Ceramic Shield technology of the iPhone 15, touted as tougher than any other smartphone glass, and tested against bird strikes in the ad.
Why did Apple choose a region-specific approach for its iPhone 15 ad?
Apple’s region-specific ad for the Australian market demonstrates the company’s understanding of diverse consumer experiences and tailors its message to resonate with local audiences.
Apple Promotes iPhone 15’s Durability in Frantic New Ad.Details?
Apple today promoted the durability of the iPhone 15’s Ceramic Shield front glass in a new “Swoop” ad shared on its YouTube channel in Australia.
In the video, a magpie attempts to attack a woman riding a bicycle, causing her to fall over. In the process, the iPhone she was using for cycling directions also drops to the ground, but it does not suffer damage due in part to the Ceramic Shield.
Apple says the Ceramic Shield is “tougher than any smartphone glass.” Introduced on iPhone 12 models in 2020, Apple advertised the ceramic-infused glass as increasing drop performance by 4x compared to the iPhone 11.
iPhone 15’s Ceramic Shield survives bird attack in new ad.Details?
Apple’s latest ad is “Swoop,” a 30-second spot promoting the durability of the iPhone 15 because of its Ceramic Shield glass covering.
Like a stylized remake of Daphne du Maurier and Alfred Hitchcock’s “The Birds,” the new “Swoop” ad shows a woman being attached by a bird. She’s cycling, using Apple Maps, and it is possibly drawn to her yellow helmet.
Ultimately, the cyclist is knocked off her bike and her iPhone 15 goes flying through the air. If the footage of the iPhone crashing to the ground is a practical effect, it’s especially impressively shot.
Ceramic Shield was introduced with the iPhone 12 range and improves durability by including nano-ceramic crystals grown within its glass matrix.
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