Highlights

• Apple officially launched its @apple account on Meta’s Threads nearly two years after the platform’s debut.
• The account gained over 4.8 million followers instantly.
• The rapid growth is due to Threads’ auto-follow feature, which lets users automatically follow accounts they already follow on Instagram.
• Apple’s move signals a broader social media strategy, expanding beyond X.

Apple has finally joined Meta’s Threads, nearly two years after it was launched. And while it may have been late to the party, the new official @apple account on Threads didn’t waste time in gaining followers. The Apple account racked up over 4.8 million followers right away, even before posting anything.

That massive follower count comes largely thanks to Threads’ auto-follow feature, which lets users automatically follow accounts they already follow on Instagram. With Apple’s Instagram account boasting over 34 million followers, it’s no shock that its Threads profile shot up instantly.

Other Apple-related accounts like Apple Music, Apple News, Apple Books, Shazam, and Beats by Dre were quick to join Threads soon after its mid-2023 debut. But until now, the main @apple account had been missing in action.

Apple’s arrival on Threads is a notable move, especially considering the broader context.

The company has always had a strong presence on X (formerly Twitter), where it has nearly 10 million followers. Apple continues to use that platform to share product updates, promotional content, and event announcements.

On the flip side, Apple has stayed quiet on other alternative platforms like Mastodon with only Phil Schiller, Apple Fellow and former marketing head, maintaining a personal account there.

With this official move to Threads, Apple may be looking to expand its social media presence beyond X, especially as the digital landscape continues to shift.

FAQs

Q1. How many followers did Apple gain on Threads after joining?

Answer. The official @apple account on Threads racked up over 4.8 million followers right away, even before posting anything.

Q2. Why did Apple’s Threads account gain followers so quickly?

Answer. That massive follower count comes largely thanks to Threads’ auto-follow feature, which lets users automatically follow accounts they already follow on Instagram.

Q3. How does Apple’s presence on Threads compare to other platforms?

Answer. Apple has nearly 10 million followers on X (formerly Twitter) and has stayed quiet on platforms like Mastodon, where only Phil Schiller maintains a personal account.

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