Apple is gearing up for the launch of the iPhone 17. Ahead of its big event next week, the company is widening its global reach while also facing fresh product leaks. Here’s a quick update on what’s keeping the rumour mill busy.
According to the South China Morning Post, Apple has launched a new social media account on Xiaohongshu, also known internationally as RedNote. The timing coincides with Apple’s upcoming product showcase, which is expected to unveil the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max, alongside Apple Watch Series 11, Ultra 3, and possibly AirPods Pro 3.
Apple also joined Threads earlier this year after staying off Meta’s Twitter/X rival for nearly two years. Now, with its official presence on RedNote, Apple is tapping into a platform that became globally recognized when TikTok faced a temporary ban in the U.S.
RedNote lets users in China share content worldwide using international phone numbers and even supports Sign In with Apple.
Apple’s move is already proving effective as the new RedNote account has gained over 200,000 followers since launching on Saturday. Apple has also maintained a long-standing presence on Weibo, where even Tim Cook has an official account.
Meanwhile, Foxconn has reportedly begun small-scale production of the iPhone 17 at its Bengaluru plant, in addition to its existing operations in Chennai.
“Foxconn Bengaluru unit has commenced operation with the production of iPhone 17. This is in addition to the production of iPhone 17 at its Chennai unit,” an ET report noted.
The Bengaluru facility, spread across 300 acres near the airport in Doddaballapur and Devanahalli taluks, was acquired in 2023. It is now Foxconn’s second-largest manufacturing unit after its Longhua factory in China. With an investment of around INR 25,000 crore, the site is expected to reach an annual capacity of 20 million smartphones. The factory began operations last year and is now contributing to iPhone 17 production.
Apple has been heavily reliant on China for iPhone production previously, accounting for approximately 80% of its iPhone production. It is no news that the Cupertino Giant is actively working to diversify its supply chain by shifting some manufacturing to India and other countries.
Just weeks before Apple’s September event, internal identifiers spotted by MacRumors have revealed details about several products in development across major categories. Here’s a look at Apple’s broader product roadmap stretching into 2025 and 2026 –
Answer. Apple has launched an official account on Xiaohongshu (RedNote), a popular Chinese platform, just ahead of its iPhone 17 launch. The account gained over 200,000 followers within days, complementing Apple’s existing presence on Weibo and its recent entry into Threads.
Answer. Foxconn has started small-scale production of the iPhone 17 at its Bengaluru facility, in addition to its Chennai operations. The new plant spans 300 acres and is expected to produce up to 20 million smartphones annually, making it Foxconn’s second-largest site after Longhua, China.
Answer. Internal identifiers suggest seven new devices are in development, including HomePod mini with upgraded architecture, Apple TV with A17 Pro chip, Studio Display 2 with mini-LED, iPad mini and entry-level iPad with next-gen chips, Vision Pro 2 with M5 chip and Apple Watch Series 11, Ultra 3, and SE 3 with S11 chip.
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