Apple Creates New ‘Hello Apple’ Instagram Account, Shares Company News, Stories and Creator Content

Highlights

• Apple starts a new Instagram account to expand its social media presence.
• The account starts by sharing company updates, product marketing, creator content, and behind-the-scenes stories.
• Early posts include Tim Cook’s “50 Years of Thinking Different” letter ahead of Apple’s 50th anniversary on April 1.

Apple has created a new Instagram account named “Hello Apple” @helloapple, expanding its presence on the social media platform. While the company already maintains an official Instagram profile mainly used for the popular Shot on iPhone campaign, this new handle will focus on a broader range of content.

Apple’s New Instagram Account

The Hello Apple account is designed to share company updates, stories, product-related marketing content and more. Through this new page, Apple plans to highlight how its products encourage creativity and make a difference in people’s daily lives. The account will also showcase work created by members of Apple’s global creator community.

Apple has indicated that the account will occasionally offer behind-the-scenes glimpses as well, giving followers an inside look at the company’s activities and creative projects.

“Our stories, and yours,” the account’s bio states.

The new Instagram page has already begun posting content.

One of the first uploads is a short video simply saying “Hello”. Another post features a letter from Tim Cook, Apple’s CEO, titled “50 Years of Thinking Different.” The post ties in with the company’s upcoming milestone anniversary. Apple will mark its 50th anniversary on April 1 and plans to celebrate the occasion in the coming weeks.

Other posts on the account include updates related to the MacBook Neo and news about Apple TV becoming the exclusive platform to stream Formula 1 races in the United States.

Apple’s Social Media Presence

Apple already operates several dedicated Instagram accounts for its services and platforms including Apple Music, Apple News, Apple Books, Apple TV+, Apple Fitness+, and Apple Creator Studio.

Beyond Instagram, Apple has also been increasing its activity on TikTok. Recently, the company enabled comments on the videos it shares on the platform, signalling a greater effort to engage with users directly.

With this new Instagram account, Apple appears to be further strengthening its social media presence to connect with a wider audience. The company’s primary Instagram account already has more than 36 million followers, while the newly launched Hello Apple page is quickly attracting tens of thousands of followers.

FAQS

Q1. What is Apple’s new Instagram account called and what is its purpose?

Answer. The account is named @helloapple. It aims to share company updates, product marketing, creator content, and behind-the-scenes stories to connect with a wider audience.

Q2. How does @helloapple differ from Apple’s existing Instagram presence?

Answer. Apple’s main Instagram account focuses on the Shot on iPhone campaign, while @helloapple expands to include broader content such as company news, creative projects, and community stories.

Q3. What kind of content has Apple posted so far on @helloapple?

Answer. Early posts include a “Hello” video, Tim Cook’s letter titled “50 Years of Thinking Different” ahead of Apple’s 50th anniversary, plus updates on the MacBook Neo and Apple TV’s Formula 1 streaming rights.

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