Apple Becomes Fastest-Growing Smartphone Brand in India With 35% YoY Growth in H1 2025: IDC

Highlights

• Apple recorded 35% YoY growth in India, outpacing the overall market’s modest 2% rise.
• EMI schemes and premium features made iPhones more accessible to younger buyers, boosting Apple’s momentum alongside Motorola and Vivo.
• Apple scaled iPhone production in India to 60 million units with Foxconn’s Bengaluru plant leading the charge.

Apple has emerged as the fastest-growing smartphone brand in India during the first half of 2025. According to the latest report by IDC, the brand has recorded an impressive 35% year-on-year (YoY) growth.

IDC noted, “Smartphone market grew two per cent y-o-y in H1 2025 with 60 million units shipped (sales), led by Vivo, while Apple emerged as the fastest-growing brand.” This comes despite the overall smartphone market in the country showing only a modest 2% YoY growth during the same period.

Alongside Apple, Motorola also stood out as one of the fastest-growing brands, particularly in Tier-I cities. Meanwhile, Vivo dominated overall shipments with 25.2% YoY growth, securing the top spot, while Samsung witnessed a 2.5% YoY decline. Oppo also maintained its position among the leading brands.

Anjney Bhardwaj, Senior Research Analyst at IDC India, explained, “Subdued consumer demand and rising ASPs (average selling prices) continue to impact smartphone sales, registering a nominal 2 per cent y-o-y growth in H1 2025. The premium ₹50,000+ segment recorded the highest growth while the ₹10,000-20,000 price segment accounted for most units sold. Tier-I cities led in sales growth, with Apple and Motorola emerging as the fastest-growing brands.”

In contrast, Tier-II and Tier-III markets experienced slight declines, while Tier-IV cities accounted for the largest share of total units sold.

Apple’s Momentum in India

Analysts highlighted that Apple’s rapid growth in India is fueled by rising affordability through EMI schemes, making premium iPhones more accessible to younger buyers. This has significantly boosted demand in the premium smartphone segment.

Foxconn, Apple’s largest iPhone assembler, continues to play a key role with manufacturing units in both China and India. Currently, all iPhones made in India are shipped to meet demand in the US market.

Production of the iPhone 17 series has already begun at Foxconn’s second-largest unit in Bengaluru, even as China continues to impose informal restrictions.

Union Minister of Electronics and IT, Ashwini Vaishnaw, also acknowledged Apple’s progress, stating,  “Practically all the models of Apple iPhones are now manufactured in India and most of the advanced countries will be getting the Apple iPhone manufactured in India, that is a good progress we have made.”

According to sources, Apple plans to scale production to 60 million units in 2025, a major increase from the 35–40 million units produced in 2024–25. In fact, Apple assembled 60% more iPhones worth nearly $22 billion in India in the year ending March 31, 2025.

FAQs

Q1. How much did Apple grow in India’s smartphone market in H1 2025?

Answer. Apple recorded a 35% year-on-year growth, making it the fastest-growing smartphone brand in India despite the overall market rising just 2% during the same period.

Q2. What factors contributed to Apple’s growth in India?

Answer. EMI schemes and increased affordability made premium iPhones more accessible to younger buyers, driving strong demand, especially in Tier-I cities.

Q3. Is Apple expanding iPhone production in India?

Answer. Yes, Apple plans to scale production to 60 million units in 2025, with Foxconn’s Bengaluru plant playing a key role. Most iPhones made in India are exported to the U.S.

Also Read –

https://www.mymobileindia.com/apple-increases-iphone-17-production-after-strong-pre-order-demand/

https://www.mymobileindia.com/iphone-17-series-and-iphone-air-now-available-in-india-amid-fan-frenzy-check-out-prices-offers-and-more/