Smart accessories, fitness gear, and home audio brands Gizmore has inked partnership with e-commerce platform Snapdeal to launch its first women-centric smartwatch.

Named Gizmore Slate, the smartwatch has been launched in pink, grey and black colours and will retail exclusively on Snapdeal at an introductory price of Rs 2,299. This sale price will be for the first 1,000 consumers on Snapdeal, after which it will be available for Rs. 2,699.

Encased in a sleek metal frame, Gizmore Slate comes with a premium silicone strap to enhance the look and feel.

With 1.57 inch IPS Curved Display and a 500-nits peak brightness, Gizmore Slate has a rectangular dial. The smartwatch supports Always-on-Display (AoD) feature.

Packed with an array of wellness features to track daily activities, Gizmore Slate is designed for women on the go. Heart rate monitor, blood oxygen monitor, sleep tracker, hydration alert, meditative breathing and menstrual cycle tracker are prominent health features of the Gizmore Slate.

Body temperature, Bluetooth calling and Alexa voice assistant are modern-day features infused with this smartwatch.

To offer unmatched personalization, Gizmore Slate supports more than 100 watch faces and a powerful battery, which can deliver up to seven days of nonstop performance on a single charge.

“Smartwatches have become an integral part of our lives and have moved beyond the functionality of a simple watch. At Gizmore, we are continuously working towards offering superior quality products packed with features at a price that suits all. We found a gap in the market, that there are not many smartwatches that cater to women, some of them are too large, too sporty or too techy-looking. Slate is a fashion-forward smartwatch that is designed keeping women in mind and will serve their need for an all-in-one smartwatch that helps them reach their fitness & wellness goals”, says Sanjay Kumar Kalirona, CEO and Co-Founder Gizmore.

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“There is a rise in demand for a budget smartwatch equipped with wellness and connectivity features with battery longevity. For our value-focused customers, we are happy that Gizmore chose Snapdeal as its preferred platform to reach them in Tier 2 & 3 towns.” said Saurabh Bansal, Chief Merchandising Officer, Snapdeal Limited.

 Previous launch of Gizmore

Earlier, Gizmore launched its Made in India unisex smartwatch GIZFIT 910 Pro, which has been well-accepted in the market. The home-grown brand a part of the “Swasth Bharat – FIT INDIA” mission, has also roped in ace-cricketer Dinesh Karthik to drive a stronger connection with the youth.

Gizmore aims to play a more significant role in making India fit.