Highlights
- Instagram now lets users fine‑tune their Reels feed by choosing what they want to see more or less of.
- The rollout is limited to English‑speaking regions, though not yet visible in countries like India on Android or iOS.
- It is accessible via the Reels tab filter icon, users can edit suggested keywords, add new topics, or block unwanted ones.
Instagram has started rolling out a new feature that lets users personalise their Reels algorithm, allowing them to fine-tune the kind of content that appears in their feed.
The Meta-owned platform announced the update through its official X (formerly Twitter) account, stating, “Building your Instagram algorithm ‘brick by brick’ just got easier. Just go to your Reels tab and tap on the top right corner to find your algorithm. There you can modify your interests to make your algo your own. (Available to English-speaking users in most countries.)”
Building your Instagram algorithm “brick by brick” just got easier. Just go to your Reels tab and tap on the top right corner to find your algorithm. There you can modify your interests to make your algo your own. ✨
(Available to English-speaking users in most countries.) pic.twitter.com/Yzk5aYIjom
— Instagram (@instagram) January 13, 2026
While Instagram claims the feature is available in most English-speaking regions, it has not shared an official list of supported countries. The rollout also appears to be limited for now. For example, the feature is currently not visible on devices in India, remaining unavailable on both Android and iOS at the time of checking.
How the Reels Algorithm Customisation Works?
Instagram has shared a visual guide explaining how users can access and use the new customisation option. The process begins by opening the Reels tab from the bottom navigation bar. Once on the Reels screen, users need to tap the filter icon located in the top-right corner.
After entering the menu, users are presented with two main options. It includes what they want to see more of and what they want to see less of.
Under the “see more” section, Instagram automatically suggests keywords based on a user’s existing viewing habits. These suggestions can be edited or expanded by adding new topics to further refine recommendations. Similarly, the “see less” section allows users to add topics they wish to avoid, helping reduce or completely filter out certain types of Reels from their feed.
This new feature is designed to give users more transparency and control over how Instagram’s Reels algorithm shapes their content experience.
FAQs
Q1. What is Instagram’s new Reels algorithm customisation feature?
Answer. It’s a tool that lets users personalise their Reels feed by selecting topics they want to see more or less of, giving greater control over recommendations.
Q2. How can users access and use the Instagram reel algorithm feature?
Answer. By opening the Reels tab and tapping the filter icon in the top‑right corner. From there, users can edit suggested keywords, add new topics, or block unwanted ones.
Q3. Where is the Instagram reel algorithm available right now?
Answer. Instagram says it’s rolling out in most English‑speaking regions, but it’s not yet visible in countries like India on Android or iOS.