Xiaomi India ropes in Disha Patani as brand ambassador for audio, mobile accessories; After Realme signs Shah Rukh Khan

HIGHLIGHTS

* Xiaomi India has onboarded Disha Patani as a brand ambassador for Redmi’s audio products and mobile accessories.
* The Redmi Buds 4 Active launch will be the first campaign as part of Patani’s association with the company.
* Recently, Shah Rukh Khan was announced as the new brand ambassador for smartphone brand Realme.

Days after Realme announced Shah Rukh Khan as its brand ambassador, smartphone brand Xiaomi India has confirmed that it has roped in popular actress Disha Patani as a new brand ambassador for Redmi’s audio products and mobile accessories.
According to the company, the popular Bollywood actress and fitness enthusiast has gained popularity among the younger generation, which makes her a suitable brand ambassador.

Xiaomi India Wednesday said it has appointed Bollywood actress Disha Patani as the new brand amabassador for Redmi audio and mobile accessories.

According to Xiaomi India, Patani will kick off her first campaign for the brand with the endorsement of the upcoming Redmi Buds 4 Active.

“The actor will be seen performing audacious stunts in the new campaign for the Redmi Buds 4 Active, the ultimate wireless earphones offering exceptional audio immersion,” said the brand in a statement.

“Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall’. We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers,” said Anuj Sharma, Chief Marketing Officer at Xiaomi India.

“It’s a pleasure to be associated with the Xiaomi family. I look forward to being a part of this journey and contributing to the growth of Xiaomi India,” said Patani.

Take a look at the details.

Disha Patani x Redmi

As per Xiaomi India, the Redmi Buds 4 Active launch will be the first campaign as part of Patani’s association with the company. In the upcoming campaign for the Redmi Buds 4 Active, the actor will showcase daring stunts while using the wireless earphones, which provide an unparalleled audio experience.
She has been appointed only for Redmi audio products and mobile accessories.

“Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall’,” Anuj Sharma, Chief Marketing Officer at Xiaomi India, said in a statement.

Redmi Buds 4 Active India launch date

The Redmi Buds 4 Active will be unveiled on June 13th in India. It has a 12mm dynamic driver that delivers strong bass and offers Environmental Noise Cancellation (ENC) support.
The connectivity of the Redmi Buds 4 Active is based on Bluetooth 5.3. The microsite for the Redmi Buds 4 Active launch has also gone live on Amazon.

A few days ago, Shah Rukh Khan became the new brand ambassador for the smartphone brand Realme.
The news came out soon after a picture of the actor on the set of a Realme shoot.
Shah Rukh’s first job as a brand ambassador will be to promote the new Realme 11 Pro series.

The company shared a picture of Shah Rukh holding the upcoming Realme 11 Pro+ in the City of Sunrise (gold) colour.

Faqs on Xiaomi India

1) Xiaomi India ropes in Disha Patani as brand ambassador for Redmi audio and mobile accessories.Details?

Ans) Xiaomi India has announced that it has roped in Bollywood actor Disha Patani as the brand ambassador for its range of audio and mobile accessories. This comes ahead of Redmi Buds 4 Active launch next week.
This comes after the company signed Pankaj Tripathi as brand ambassador for Redmi smartphones last month.

The actor will be seen performing audacious stunts in the new campaign for the Redmi Buds 4 Active, which the company says is the ultimate wireless earphones offering exceptional audio immersion.

Extending a warm welcome to Disha Patani into the Xiaomi family, Anuj Sharma, Chief Marketing Officer at Xiaomi India said:

Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tag line, ‘Rise. Never Fall.’ We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers.
Commenting on the association, Disha Patani said:

It’s a pleasure to be associated with the Xiaomi family. I look forward to being a part of this journey and contributing to the growth of Xiaomi India. Together, we will inspire and empower users to embrace the spirit of never giving up, just like the Redmi Buds 4 Active.

2) Disha Patani is the brand ambassador of Xiaomi India’s Redmi audio and mobile accessories?

Ans) Smartphone company Xiaomi India announced Bollywood star and fitness enthusiast Disha Patani as the brand ambassador for its range of audio and mobile accessories. The upcoming launch of the Redmi Buds 4 Active marks the first campaign as part of her association with Xiaomi India.

The actor will be seen performing audacious stunts in the new campaign for the Redmi Buds 4 Active, the ultimate wireless earphones offering exceptional audio immersion.

Extending a warm welcome to Disha Patani into the Xiaomi family, Anuj Sharma, Chief Marketing Officer at Xiaomi India said, “Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall. We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers.”

Commenting on the association, Disha Patani said, “It’s a pleasure to be associated with the Xiaomi family. I look forward to being a part of this journey and contributing to the growth of Xiaomi India. Together, we will inspire and empower users to embrace the spirit of never giving up, just like the Redmi Buds 4 Active.”

Xiaomi India is taking noteworthy steps to elevate customer experiences by offering products that fulfil their needs. The brand’s dedication to delivering best in class technology and exceptional specifications at affordable prices remains unwavering, ensuring accessibility to technology for all.

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