YouTube Premium Lite Launched in India at Rs. 89/Month
Plan Details & Purpose – Affordable ad-free viewing for most videos – Price: Rs. 89 per month – Available across mobile, laptop, and smart TVs – Provides flexible option for viewers who mainly want to skip ads
Limitations & Comparison – Ads may still appear in music content, Shorts, and during browsing/search – Cheaper than YouTube Premium (Rs. 149/month) – Standard Premium recommended for full features: YouTube Music, offline downloads, background playback
Rollout & Impact – Rollout underway across India, expected in coming weeks – Supports wider content consumption options – Creates additional revenue opportunities for creators and partners – Part of YouTube’s global 125M+ subscribers ecosystem