WhatsApp Business: Status Ads, AI Chat & Voice Calling

Unified Marketing – Manage campaigns across WhatsApp, Facebook & Instagram in Meta Ads Manager – Shared creatives, setup flows & budgets – Upload subscriber lists; select WhatsApp placement or let Advantage+ AI optimize – Status ads support coming soon

Enhanced AI Chat – Personalized product recommendations – Guided website‑to‑WhatsApp purchasing flows – Seamless chat continuation for support & updates – Initial rollout in Mexico; wider launch thereafter

Voice & Video Calling – Businesses can receive/initiate customer voice calls on request – Send & receive voice messages – Conduct video calls (e.g., telehealth) – Lays groundwork for future AI‑powered voice support