Sony India enters super large-screen segment with 98-inch BRAVIA 5 mini-LED

[{"selector":"#anim-e315a1a7-cb4c-42f3-ae59-0cd7a2a96a55","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b467aa4f-81ea-4427-99b0-28e550499398","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Sony India enters super large-screen segment with 98-inch BRAVIA 5 mini-LED

[{"selector":"#anim-db50a15d-4770-4819-b782-b63f9888beae","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f5eab454-99f6-4de3-b185-197ef62c8534","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A New Era of Immersive Entertainment Introducing 249 cm (98) BRAVIA 5 – a Cinematic Canvas for Your Living Room – Powered by Cognitive Processor XR for human-like visual perception – Dolby Vision & Atmos create multidimensional sight and sound – Access SONY PICTURES CORE for near 4K Blu-ray quality movies – Transforms your space into a private screening lounge

[{"selector":"#anim-281daf49-898a-4872-9834-7863d46fa3d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a6495d22-3707-4309-b22a-8ba671f650f9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Cutting-Edge Picture & Sound Technologies AI-Powered Realism + Precision LED Backlight – Advanced AI Processor XR combines machine learning with human-like processing – XR Backlight Master Drive ensures ultra-deep blacks and brilliant highlights – Studio Calibrated Mode including Prime Video Mode displays visuals just as creators intended – Optimized for HDR, live sports, and blockbusters

[{"selector":"#anim-8d8e7f32-c55b-4a8c-8bff-7884f9d0a35b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ac1ddbe6-b87c-41f2-a115-82e692ed4ff6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Premium Content, Elevated Viewing Cinema-Level Content, Tailored for the BRAVIA 5 – SONY PICTURES CORE brings studio-quality titles home – Enhanced support for IMAX Enhanced, Dolby, and Netflix Adaptive Modes – New Prime Video Calibrated Mode for live sports and series – Immersive, true-to-life viewing like never before

[{"selector":"#anim-a5918e7f-483d-4bd9-be5b-12258b815446","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c51871ca-1e50-4669-88e8-3e4b1cec0e45","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Price, Warranty & Availability BRAVIA 5 (Model K-98XR55A) – Price: ₹6,49,990/- – Launch Date: 23rd July 2025 – Cashback: ₹25,000/- on select credit cards – EMI Offer: ₹19,995/- fixed EMI – Warranty: 3 Years Comprehensive Available at: Sony Centers, ShopatSC.com, electronics outlets & major e-commerce sites