Samsung Partners with Warner Bros. & DC Studios for ‘Super Big’ Superman Experience

[{"selector":"#anim-a5c3cf27-7aa3-49e2-97b1-43a045e3f62d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dc8a0832-55ba-452b-9330-92c3351844ab","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Samsung Partners with Warner Bros. & DC Studios for ‘Super Big’ Superman Experience

[{"selector":"#anim-2c5ce344-c147-4e53-8539-d87b94b49881","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1fa08590-95bc-4a8c-9912-1c41e44d2073","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A Global Celebration for Superman’s Return – Samsung teams up with Warner Bros. and DC to celebrate the new Superman movie – Global campaign theme: “It’s not just big. It’s super big.” Activations include: – Superman-themed video content – Daily Planet-style newsstands in London – Limited-edition merchandise and digital art – Social media contests with prizes like a 98” Samsung TV

[{"selector":"#anim-4595adb9-0b7a-4456-8dbf-228651ec4314","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-312eccec-baba-41bf-bcb5-b04379ddfa28","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Digital + Physical Fan Engagement – Interactive booths at malls across Asia (Malaysia, Vietnam, Korea) – Hands-on product experiences, immersive displays, and Superman photo booths – Global fans can join the social media challenge for a chance to win exclusive gifts – Digital reach includes campaign videos and exclusive online activations

[{"selector":"#anim-48c342b2-0e19-4fb5-ad35-d73a9b82dde5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ee7ae3d3-f3a7-43fc-ab4d-a40174965d32","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Superman Art & Samsung’s Super Big TVs – Samsung Art Store offering 10 Superman digital artworks free from July 1–Aug 31 – Available on The Frame , 2025 QLED , and Neo QLED TVs – Samsung’s Super Big TV lineup includes 98”, 100”, and 115” models – AI-powered enhancements for superior viewing—ideal for superhero cinema at home