Rise of K-Beauty in India: Decoding the $1.5Bn Opportunity

[{"selector":"#anim-d4bdd845-a0d6-45b2-985f-dd09c5e35869","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6d673c47-611c-407c-a170-662f5dcbe69e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Rise of K-Beauty in India: Decoding the $1.5Bn Opportunity

[{"selector":"#anim-b1cfa4b3-892e-4d14-9b15-79e9218c473e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f00e5ba5-c29b-4f63-8d6e-1e41911626d9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Market Growth & Trends – India’s beauty market to hit $45B by 2030 (~12% CAGR) – K-Beauty projected to grow from $0.4B (2024) to $1.5B (2030) at 25.9% CAGR – Over 27M K-beauty buyers by decade-end – Driven by premiumisation, cultural affinity & Gen Z’s preference for high-quality, price-efficient products

[{"selector":"#anim-1d8123a6-d35e-4ca6-a10f-dd09794a83d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-88625b19-8b08-482f-a998-a095c6c7dd94","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Consumer Behaviour Insights – “Routine loyal, brand fluid” – blending masks, serums, sunscreens into 3–4 step routines – 60% use 3–6 products daily; high experimentation with hero ingredients – 81% discover products on YouTube; 70% purchase based on K-pop idol recommendations – 80% rely on reviews & videos before buying – 51% spend ₹1K–₹3K/month on beauty

[{"selector":"#anim-1f12c891-2d45-46ff-848b-aad938771cf2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1f885139-3124-4598-b817-50f003f4448b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Experience & Community Building – 80% interested in K-beauty workshops – Self-care seen as self-expression – Online & offline experiences key for brand connection – Platforms like kindlife bringing trending global beauty brands to India’s 700M Gen Zillennial consumers