Portronics Launches ‘Gifts That Last Longer’ Diwali Campaign

Campaign Overview – Promotes technology products as Diwali gifts – Tagline: “This Diwali, gift things that last longer” – Messaging emphasizes lasting utility over temporary festive items – Fun phrases: “Lasts longer than Son Papdi”, “Outshines the anaar waali excitement”

Product Lineup & Price Guides – Includes wireless earbuds, portable speakers, smart keyboards, and lifestyle gadgets Curated festive guides: – ₹2,000 – ₹5,000: Smart accessories – ₹5,000 – ₹10,000: Premium electronics

Availability – Buy online: Portronics.com, Amazon, Flipkart, Quick Commerce platforms – Offline: Retail stores across India – Core message: “Your feelings last long, so should your gifts”