OPPO Reno15 Series: ‘Hat-trick Ki Tayyari’ Campaign Launched in India
Campaign Concept & Context – OPPO India launches the ‘Hat-trick Ki Tayyari’ campaign to boost Reno15 Series momentum – Timed with the T20 World Cup (Feb 7, 2026) and upcoming IPL season – Features cricketers Tilak Varma and Arshdeep Singh, along with creator Sahiba Bali – Theme draws from India’s recent cricket successes and the hope for a historic hat-trick of wins – Focuses on the lighter, fun side of cricket, not intense training or strategy
Execution & Content Strategy – Four short digital films, 20 seconds each – Premise: Sahiba Bali asks, “Hat-trick ki tayyari kaise karte hain?” – Twist: Players are pushed out of their comfort zones – Activities include quirky games like Twister and Seven Stones (Pithu) – Highlights candid moments, humour, camaraderie, and personality – Available across OPPO India’s social platforms, with extended reach on YouTube and OTT platforms