Nothing Launches ‘Go Subtle or Go Nothing’ Diwali Campaign
Campaign Concept – Festive ad film subverts traditional holiday narratives – Starts with conventional gift-giving scenes → shifts to sarcasm and humor – Characters break the fourth wall, directly addressing the audience
Creative Highlights – Nothing Phone (3) used as fairy lights – Headphone (1) as stands for diyas – Nothing & CMF Buds arranged in rangoli patterns – Voiceover by comedian Samay Raina – Humor and meta-storytelling aligned with brand style
Production & Availability – Written by Vishal Dayama & Rajat Thakur – Directed by Aneesh Malankar, produced by Devarsh Thaker / Braindad – Active on Nothing’s social media & digital platforms – Tagline: “This festive season, go subtle or go Nothing.”