Nothing Launches ‘Go Subtle or Go Nothing’ Diwali Campaign

Campaign Concept – Festive ad film subverts traditional holiday narratives – Starts with conventional gift-giving scenes → shifts to sarcasm and humor – Characters break the fourth wall, directly addressing the audience

Creative Highlights Nothing Phone (3) used as fairy lights Headphone (1) as stands for diyas Nothing & CMF Buds arranged in rangoli patterns – Voiceover by comedian Samay Raina – Humor and meta-storytelling aligned with brand style

Production & Availability – Written by Vishal Dayama & Rajat Thakur – Directed by Aneesh Malankar, produced by Devarsh Thaker / Braindad – Active on Nothing’s social media & digital platforms – Tagline: “This festive season, go subtle or go Nothing.”