Instagram Hits 3 Billion Monthly Users as Reels Take Center Stage

[{"selector":"#anim-f9f4e3b9-7394-44bc-8c07-3f3a98f58264","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-61f554a7-c8ef-408a-a50f-0b30664b07dc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Instagram Hits 3 Billion Monthly Users as Reels Take Center Stage

[{"selector":"#anim-ffea0ac8-f433-409f-a7ff-20843df1abba","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7f02540c-e92f-4c05-ac93-17d0c887d942","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Instagram's Growth & User Base – Instagram now reaches 3 billion monthly users – Milestone shared by Mark Zuckerberg on Threads – Up from 2 billion in 2022 – Meta’s total “daily active people” across apps (Facebook, WhatsApp, Messenger): 3.48 billion

[{"selector":"#anim-1784d5d1-1a0a-48b9-99e8-47602e64f7c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8734c80a-c104-40af-9c79-f4925a03f01e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Big Changes Coming to Instagram – Meta plans to redesign the Instagram navigation bar Will emphasize private messaging and Reels – Reels may become default feed in upcoming tests Testing starts in South Korea and India – Instagram’s new iPad app already defaults to Reels Meta says it reflects how people use larger screens

[{"selector":"#anim-3e6c12d1-15ee-403f-b69d-d7ad60206137","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8ef11cea-2c87-4c74-98d4-5ef880bc0a5e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The Bigger Picture — TikTok Competition – Changes align with rising pressure from TikTok – US government may soon force a US-based ownership structure for TikTok – Despite uncertainty, TikTok remains a major rival to Instagram – Meta is clearly positioning Reels to capture more short-form video engagement