Fire TV Gets Major UI Revamp, Alexa+ and Ember Artline TV Launched

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[{"selector":"#anim-a4a58812-bc6f-4a4c-be9b-9e8969fb811e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e5c4b78e-ccee-48e8-a858-174798dea97d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Fire TV New UI Highlights • Fresh design with rounded corners, new colors, better spacing • Up to 30% faster performance with updated backend code • Pin up to 20 apps on the home screen • Quick shortcuts via long-press Home button • Dedicated hubs for Movies, Games, Art, and Ambient mode

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[{"selector":"#anim-cb4c8e0e-d4d4-40de-9994-348e5a244f6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3d560aed-65ea-4f37-a135-eb025ceefac2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Amazon Ember Artline Lifestyle TV • 55–65 inch matte 4K QLED display • Dolby Vision, HDR10+, Wi-Fi 6 support • Ambient Experience with 2,000+ free artworks • Alexa+ with far-field mics and Omnisense detection • Magnetic frames in 10 color options • Starts at $899, launching March 2026