Canon India Launches ‘Retail Utsav’ Nationwide Retailer Engagement Drive
– Nationwide partner engagement program reaching 4,000+ retailers across 45+ cities. – Flagged off from Delhi, Mumbai, Bengaluru, and Kolkata, expanding further across India. – Designed to celebrate festive season, strengthen retailer network, and communicate key product offerings. – Marks 10 years of Canon MegaTank Printers, celebrating innovation and trust.
Engagement & Rewards – Gamified approach: product quizzes, retail display programs, instant rewards. – Retailers can unlock multiple reward slabs with exciting incentives. – Focus on Inkjet and Laser printer categories, ongoing schemes, and loyalty recognition. – Interactive, on-ground experiences to foster community-driven advocacy.
Purpose & Impact – Blend of festive cheer with business enablement. – Equip retailers with tools, knowledge, and insights for growth. – Strengthen regional and nationwide connect (cities like Guwahati, Bhopal, Nashik, Surat, Cochin, Coimbatore, Udaipur, Chandigarh, Agartala). – Create a foundation for mutual growth during peak festive demand.