boAt x Blinkit Drop Truth Bomb This Mother’s Day: Ditch the Clout, Get Real
Campaign intro & tone – boAt and Blinkit team up for a bold Mother's Day campaign. – Aimed at Gen Z, the message: a “Happy Mother’s Day” post isn't enough. – Features popular content creator Satish Ray in a cheeky, PSA-style video. – Satish hilariously calls out performative appreciation — like filtered selfies with vague captions. – Campaign encourages meaningful gestures over social media clout.
Product & solution – The PSA nudges Gen Z to give actual gifts, not just Stories. – Promotes the boAt Enigma smartwatch as a stylish and thoughtful gift. – Delivered fast and last-minute, thanks to Blinkit’s instant delivery. – Message from boAt:“It’s funny, it’s real, and it comes with an easy solution — thoughtful gifts delivered instantly.”