boAt Partners with Mass Appeal to Support Dharavi’s Young Music Talent
The Collaboration – Partnering Brands: boAt (India’s leading audio and wearables brand) and Mass Appeal (global music label co-founded by Nas). – The collaboration is part of the Dharavi Dream Project, a hip-hop music school that empowers underprivileged children through music.
boAt’s Contribution – 60 audio products were distributed to students at the Dharavi Dream Project. – These products were handed over during Nas’ recent visit to India, providing high-quality tools for the aspiring artists to pursue their musical journeys.
boAt’s Commitment and Purpose – The initiative aims to support grassroots talent and uses music as a medium for positive change. – This partnership reinforces boAt’s efforts to connect with and uplift India’s vibrant youth culture through purpose-driven initiatives.