Airtel Business Launches “Business Name Display” (BND) for Enterprises
Purpose & Innovation – Industry-first solution by Airtel to boost customer engagement – Displays brand name on recipient’s screen during outgoing business calls – Solves spam-related challenges by helping customers identify legitimate calls – Supports safe and relevant communication for users
Pilot Program & Results – Piloted with 250+ businesses across banking, retail, logistics, etc. – Over 12.8 million calls made via 1.5 million+ numbers in 30 days – Led to a significant increase in customer engagement and call response rates
Benefits & Activation – Builds trust and brand recognition – Improves call answer rates with verified caller identity – Simple registration via Airtel Business online portal