Tag: Hollywood

Highlights YouTube disabled the ad revenue of two fake movie trailer channels - Screen Culture and KH Studio. The platform removed both channels from its Partner Program for violating monetisation and content guidelines. Some studios were redirecting ad revenue from misleading AI-generated trailers to themselves instead of enforcing copyright. Caption - YouTube takes action against channels known for fake movie trailers. (Image credit - Screen Culture Channel/YouTube) Fake movie trailers are all over YouTube, but now the platform is finally taking action after it was revealed that movie studios were actually making money from these videos. Recently, Deadline reported that instead of taking down AI-generated or misleading trailers, some Hollywood studios were requesting YouTube to redirect the ad revenue from these videos to them. The report explained, “Instead of enforcing copyright on counterfeit commercials, Deadline can reveal that a handful of Hollywood studios are asking YouTube to ensure that the ad revenue made from views flows in their direction. Quite why they are doing this is a mystery (all the majors approached by Deadline declined to comment), but it raises questions about their willingness to take cash for content that exploits their IP and talent, at a time when there is an existential crisis about how copyright collides with AI. Actors’ union SAG-AFTRA describes our revelation as a race to the bottom.” YouTube has now disabled ad revenue for two major fake trailer channels such as Screen Culture with 1.4 million subscribers and KH Studio with 685,000 subscribers. Both were removed from the YouTube Partner Program for breaking monetisation rules including failing to significantly modify content from original sources, creating “duplicative or repetitive” videos, and making content solely to attract views. The channels were also flagged for misleading content. Screen Culture is known for editing real movie trailers with extra footage, which is often AI-generated, to create new videos. It regularly posts new fake trailers, sometimes multiple times for the same movie. Just last month, the channel uploaded six different fake trailers for Marvel’s upcoming Thunderbolts film. Meanwhile, KH Studio focuses on “what if” scenarios, imagining alternate versions of movie trailers. KH Studio’s founder said it was “tough” to see the channel penalised for misleading content, claiming its goal was always to “explore creative possibilities – not to misrepresent real releases.” Screen Culture’s founder, on the other hand, questioned YouTube’s decision, saying, “What’s the harm?” in fooling viewers with fake trailers. YouTube hasn’t made an official statement about either channel. Interestingly, both channels are still uploading new content despite losing monetisation. FAQs Q1. Why did YouTube take action against fake movie trailer channels? Answer. YouTube disabled ad revenue and removed channels like Screen Culture and KH Studio from the Partner Program for violating monetization rules and misleading viewers. Q2. How were Hollywood studios involved with fake trailers? Answer. Some studios redirected ad revenue from AI-generated or misleading trailers to themselves instead of enforcing copyright, raising ethical concerns about IP exploitation. Q3. What type of content did Screen Culture and KH Studio create? Answer. Screen Culture edited real trailers with AI-generated footage, while KH Studio created "what if" scenarios, imagining alternate versions of movie trailers, both accused of misleading viewers. Also Read: YouTube to help creators or celebs identify AI-generated content, announces crack down on misleading clickbait titles in India Also Read: YouTube’s new feature will mute notifications from channels you don’t watch often

Tag: Hollywood

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