Tag: Adjust

Mobile app installs and sessions climb on Valentine’s Day

Valentine's Day, the day to celebrate love and our loved ones, is fast approaching. While a typical Valentine’s Day may entail having a romantic...

Why Hyper Casual Gaming App Marketers Need Their Own Playbook

Mobile gaming is the largest and fastest-growing segment within the mobile app ecosystem, with more than 2.5 billion mobile gamers worldwide. Across the global...

Mobile app growth up 31% in Q1 2021: Adjust

The mobile app growth continues to accelerate globally in 2021. After climbing 50% across all verticals year-over-year (YoY) in 2020, app installs are up...

Battle Against Bots: Curbing Fake Listens and Bulk Streams

Every morning, millions of people wake up with a cup of coffee while listening to their favorite music — and there is a very...

Mobile streaming enters mainstream, opening massive market opportunities for advertising

Over The Top (OTT) streaming has exploded during the global pandemic, according to a new report by app marketing analytics platform Adjust, further demonstrating...
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