/“Infinix wants to give a great value proposition at an aggressive price”

“Infinix wants to give a great value proposition at an aggressive price”

Anish Kapoor

Transsion Holdings-backed premium smartphone brand Infinix, which caters to the online space consumers, has started the year 2018 with a selfie centric smartphone Hot S3, reaffirming its commitment of garnering much eyeballs and securing itself among the top five smartphone sellers in the country. Anish Kapoor, CEO of Infinix India, shared his plans with My Mobile on how he will guide the brand to the zenith of success in India.

Infinix Hot S3

Please elaborate on your ‘India First’ strategy? How necessary has it become to launch a product in India before unveiling it to the world?

For us ‘India First’ means is that we have launched this new S-series – Hot S3 in India before global launch. We have not launched S series in India before and we wanted to make it easier for people understand. S-series is the Selfie series of Infinix and we are starting the journey of 2018 with Hot S3. We operate in 36 countries but, this time we are starting in India with S3. Globally, it will be launched later. We wanted to show that how important India is for us.

What will be the focus of the S-series smartphones in India? Which will be the key focus areas of Hot S3?

S-series is selfie focused smartphones and the Hot S3 features a 20MP selfie lens with low light capabilities, dual LED and four in one pixel technology where small pixels are made into bigger pixels along with 13MP rear camera with f2.0 and 5P lens. Selfie will be the core proposition of this series which will be very critical for Infinix. The young generation express themselves with photographs rather than writing texts. We wanted to give them a great value proposition at very aggressive price.

What are the major pain points of a consumer while taking selfies and how you wish to address this issue?

The low light photography features in a very lesser price was one of the pain points of the users. We wanted to fill that gap with a product like Hot S3 which can yield good output without hurting too much on the pocket. It’s available at Rs 8,990 for a 20MP front camera. The Hot S3 is much more than just selfies, it also has full view display with 18:9 ratio, 4,000mAh battery and Snapdragon octa-core to go with it. We are also bringing Oreo 8.0 out of the box with InfinixHot S3.

This will be the first time that Infinix is moving towards Snapdragon, why is it so?

We have got everything; from Qualcomm to MediaTek. In a smartphone chipset is being used to increase the efficiency of the phone and even when we were using MediaTek most of the people and the reviewer gave us a good rating of almost 4.2 on average basis. It’s all about the perception that if a device has MediaTek then it’s not that good and if it uses a Qualcomm chipset then that becomes too good. A smartphone is not limited to just chipset, it depends on how we create the whole ecosystem in that particular device.

Infinix India

Infinix is operational in more than 36 countries; so how do you see India as a market for it?

We have different phones under various sub categories; we are trying to address the need of every segment. We have Note which is a performer device than we also have Zero5 as a flagship device, Hot is at entry level, we are addressing specific needs with these brands. Indian consumers are very value conscious especially the online consumers. We are here to provide them the good value proposition.

Transsion Holdings already has brands such as itel, Spice and TECNO in India. How is Infinix different from the rest?

At Transsion Holdings we are very channel specific; it helps us to have a different strategy for each one of its brands. TECNO is premium smartphones at Offline space; Infinix will play the same thing on the online space. We have very clear defined space for each Transsion brands. itel and Spice Mobile cater to feature phones and sub-8K category.

What would be the impact of Union Budget 2018 where it has proposed to hike 5 percent customs duty on the imported electronics items?

As we already have our manufacturing in India, we do not see any major change happening to the actual price of smartphones post the Union Budget 2018 which has the provision to hike customs duty by 5 percent.

Where do you see Infinix two years down the line?

We want to be in top 5 mobile selling brands within two years and we are very upbeat about it. Before entering into any market Transsion Holdings do a deep analysis of that and has been successful in being among the top 3 brands wherever it had entered. We also wish to replicate the same here in India with Infinix and we have the technology to believe it. We also have the new launches coming later this year with more than 900+ service centers across the country.


Haider is an active writer in technology who loves to dwell deeper into new innovations. He holds a degree in English Journalism from the prestigious Indian Institute of Mass Communication (IIMC). Besides that he likes to travel and exlpore new places.

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