Asus set the trend and announced itself in the Indian smartphone market with the Zenfone series some four years back. Since then the company has expanded its reach within the market because of its reliable smartphones. Asus has divided its smartphone launches generation wise and the recent launch of the Zenfone Max M1 finds its genealogical place in the fifth generation by Asus. In this review we will look into the specifications of the Zenfone Max M1 and will also see that does this phone has that X factor to attract the users in the range in which it comes under.
The new Zenfone Max M1 falls into the budget range section and it is surely one of the beautiful looking smartphone which you will find under this range. We got rose gold variant to test and it is surely pretty enough to catch the sight of users. The phone has reasonable body weight and curvy body edges to allow proper grip and easy handling. The front fascia of the phone is sporting the display and above the display lies the selfie camera and the front Led flash. The rear side of the phone has vertically placed camera sensor and assisting the camera sensor lies the rear LED flash. The fingerprint sensor is at the rear side as well and it is quick in response. The top side of the phone is sporting 3.5mm headphone jack whereas at the bottom of the phone lies the micro USB port and two speaker grilles. At the left side of the phone lies the SIM tray capable of holding tow SIM cards and a microUSB card at the same time. The power button and the volume rockers are on the right side.
Zenfone Max M1 is having a compact body size and sue to this the screen space of the phone is compact as well which is of 5.45 inch. The screen space offered by Zenfone Max M1 could be termed as the mean size of all the screen sizes. The screen type is IPS LCD with 16M colors and has screen resolution of 720×1440 pixels with an aspect ratio of 16:10. The phone offers comfortable screen space to perform any task. The color reproduction is good and colors produced are vivid and punchy. The screen might not able to reflect the sunlight that effectively but the adaptive brightness mode takes care of it by adjusting the brightness.
Asus in its camera section has made a bold move by just keeping on rear camera sensor which is of 13 Megapixel and has an aperture of f/2.0. The rear camera when tested stood mostly positive to our test and is quite good for the price tag which it is carrying. The rear camera though finds little difficult to quickly focus yet the quality of the images are good with tincture of crisp in them. The daylight shots are well detailed and clear but there is difference in night shots because the quality seems to go down a bit and some graining and noise effects comes into play when you click images with rear camera. The flash works fine and has enough flash to light up the surroundings to have a clear shot a night. The selfie camera is of 8 Megapixel and has an aperture of f/2.2 and additionally it has an advantage of front flash to allow you to have bright selfies when the lighting conditions are not favorable. The selfies captured maintains all the details and color level as well without tampering the quality and originality. The phone provides you with the option of adding effects in your images as well which you can opt according to your preference. Overall the camera section of Zenfone Max M1 is to some extent doing justice with its price tag.
The Asus Zenfone Max M1 is powered by Qualcomm Snapdragon 430 SoC octa core processor and Quad core 1.4GHz Cortex A53. The processor is supported by 3GB RAM and together they keep the functioning of the phone at an optimum state. Multi-tasking on phone was smooth and there is no lag in functioning of any apps when we tested but the phone does acquire some amount of heat when you use heavy applications. The phone offers good gaming experience as well where you can play normal games quite easily but the phone seems to slow down when you switch to big games plus it gets warmed up as well. The 3GB RAM of the phone and the processor for normal usage is perfect and the consumers which the phone is targeting will be satisfied with the phone. The internal storage is decent as well which is of 32GB and can be further expanded with the help of microSD card. Asus ZenFone Max M1 is running on Android 8.1 Oreo with ZenUI 3.5. The OS of the phone offers various smart modes lies Game genie, different modes for kids, one hand mode, glove mode etc.
A phone with high battery power is always an easy pick and first priority of the users especially when it falls under budget range. Zenfone Max M1 has impressive battery power of 4,000mAh which is surely made to last long. The battery lasted for long time when the phone was put to moderate use with some hours of playing music and playing games.
The Asus ZenFone Max M1 is an attempt by the Taiwanese brand to disrupt the budget segment and Xiaomi dominance. The Max M1 boasts on huge battery life and well equipped 430 SoC. The camera performances were as expected; good during daylight but struggles at night. This is true for the Selfie lens as well. The smartphone is currently available at Rs 7,499 via Flipkart and makes a good option. It will have to compete with Redmi 6.