Consumer demand is speeding up development of AI-intensive platforms
The latest mobile chips, those that benefit from dedicated Artificial Intelligence (AI) capabilities are making their way into the mainstream. The world’s leading smartphone and chip makers, such as Samsung, Apple, and others, are set to change mobile technology forever with the aid of AI.
Similarly, AI is gaining popularity among mobile app developers. In large part, this is due to the increasing expectations of the end user. Customers expectations have grown. They know they have a supercomputer in their pocket which is always connected to the internet with a phone plan. They know they have a huge ecosystem of partner products and software components they can use as they wish. Now they want personalization, ease of use, and speed from their mobile apps. They want apps to serve them according to their tastes and interests, and they want that service to be carried out automatically. This is where AI plays a crucial role in the mobile app industry, and app developers must answer the call.
According to Statista, the global AI Market saw 150 percent growth in 2017. By 2025, an additional projected growth of 127 percent is expected.
The combination of hardware and mobile app developers’ interests in the AI market is sure to play a continuous role in its steady growth. As developers answer the call of consumers, hardware and apps are sure to see significant developments in the coming years. With such development comes newer devices and app upgrades, scenarios that will no doubt increase the AI market even more.
The demand isn’t only consumer-driven. Businesses, retailers, and marketers alike play a role in the increasing desire for AI. The technology provides the ability to improve consumer relations and interactions, along with the ability to predict consumer behavior. Such benefits are impossible to ignore, despite being Orwellian in nature. With the benefits come increased demands by businesses and marketers, adding another layer to the increased growth of the AI market.
What exactly is the reason for the AI craze? The reasons behind its revolutionary effects on the mobile industry are many, but they are centered on the many features made possible by the technology. From personalization to increased speed, security and more, we address the many ways AI is revolutionizing the mobile world.
Personalized mobile apps
The expansion of AI technology has made users demand more in-depth and predictive mobile app performance. As a result, developers are integrating AI in their apps to deliver a more personalized experience to their users.
Personalized apps provide location based results by automatically tracing a user’s location. The AI technology then enables brands to gather detailed information about customers via PoS (Point of Sale) machines, mobile devices, etc. The recorded data about user behavior then helps apps further personalize results.
Starbucks’ AI-powered app, “My Starbucks Barista”, released in 2017, is one of the best examples of personalized mobile apps. Users simply tell the app what they want, and it places the order for them. Similarly, Taco Bell’s “TacoBot” goes beyond automated ordering and recommends personalized menu suggestions by anticipating user-specific purchase trends.
High-Speed facial recognition
The launch of iPhone X in September 2017 made the ‘face unlock’ feature popular in the mobile industry. Apple uses algorithms based on AI and machine learning (ML) to implement Face ID unlocking system on its devices. Apple’s premium hardware, paired with the AI system, works to identify the user’s face to unlock the device.
In the coming years, we can expect Android developers and other smartphone makers to offer apps and devices with face unlock feature using AI processing. These apps and devices will be unlocked by identifying the user’s face, even where facial changes such as beard or spectacles have emerged over time.
Chatbots to bring customers and brands closer
Many businesses have their own call centers, where customer support representatives sit and engage in solving the problems of their customers. Chatbots are robots that automate the entire process and make it easy and quick. These AIbased applications bridge the gap between businesses and customers by offering customers 24/7 support while ensuring an impressive conversation experience. Chatbots can communicate with several users at the same time. Further, each time they interact with a user, it becomes an experience for the next interaction as they enhance their query response with each conversation.
Also, chatbots make messaging apps efficient and complete by handling and replying all user queries. This can help ensure good customer conversion and engagement rate.
Artificial intelligence combined with the Internet of things
IoT (Internet of Things) technology enables the connected devices to gather real-time data and make decisions on their own. AI, when combined with the IoT, allows mobile devices to communicate with each other. AI collects the real-time data and processes it so that devices can learn on their own. In this way, AI helps mobile apps learn from every piece of information received and take necessary action.
Thus, AI and IoT together improve the overall user experience by allowing users to use their devices smartly, given the hassle-free interactions with other mobile devices.
Better app security
Security is the biggest concern in the mobile app industry. AI’s parallel technologies, such as Machine Learning and Predictive Analysis, will help to make predictions related to the app’s vulnerability and security. The technology will track the user behavior pattern and generate an alert if anything suspicious takes place. Moreover, the AI technology will recommend and implement improvements in the mobile application’s security level and introduce new ways of logging into and out of the app.
The artificial intelligence technology will also help app developers find potential security threats and reduce the risk of intruder attacks by fixing security leakage points.
Final words — AI provides enough benefits to go around
In the future, AI will be integrated with 5G smartphones, enabling users to leverage the full potential of AI and ML (Machine Learning) to collect, store, and process realtime data. Businesses will take advantage of this technology to grow their business and increase return on investment (ROI).
The convenience of AI for the end-user comes at a cost. There will be a certain visibility with every personalized feature, exposing private data for specific and predictive offerings. Consumers, however, may be willing to live with this exposure if AI also ensures increased and effective security. But this fact introduces the interests of other parties — retailers and marketers — and their role in the increased demand for the technology. AI provides a trove of data for analyzing consumer behavior, a fact so valuable that app developments are sure to become even more AI-intensive. This will contribute to a future of smarter smartphones with AI, furthering the revolution of the mobile industry significantly.