Xiaomi India, India’s number one smartphone brand, has announced the launch of Mi Music and Mi Video at Mi Pop Play, marking Xiaomi’s move into offering value-added Internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said, “Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”
Xiaomi’s vision is to deliver innovation for everyone by making high-quality, well-designed products accessible to everyone at honest pricing. The company is able to do this because of its unique business model, which sees it monetizing from Internet services in the long run, the company said.
Mi Music now comes with Hungama Music with more than 400 content partners across geographies and languages. Mi Music offers more than 10 million freemium tracks across 13 Indic language choices. The music service provides unlimited lifetime free music streaming service and the app allows users to integrate local music on the device. It also consists of new interesting features such as Dynamic Lyrics which offers users a “karaoke” song experience wherein users allow the lyrics to follow the song in a ‘Karaoke’ fashion and scroll through songs via lyrics. Users can also download music offline with Hungama Pro package within Mi Music, at a small fee of INR 899 per annum*
Mi Video content is powered by Hungama Play, SonyLiv and Voot currently, with more partners coming onboard soon. Currently, Mi Video offers more than 500,000 hours of content with nearly 80% free content.