The Chinese smartphone manufacturer has now commenced its operation Britain with the launch of its latest flagship smartphone, dubbed Mi 8 Pro. The current handset market in Britain is dominated by Apple and Samsung.
In an interview with Reuters, Senior vice president Xiang Wang said Britain had a “cool” factor that aligned with the company’s appeal to its customers. “The UK is one of the important global centres for technology,” he said in an interview ahead of the company’s London launch. It is a young energetic place, so pretty much fits to our culture – we want to be the coolest company in our fans’ minds.”
Founded in 2010, Xiaomi made its first international debut in Spain last year, which now holds a third position followed by Italy and France this year, claims research firm Canalys. In the beginning, the company has targeted its expansion base in Asian markets, mostly India and now, it has a total market value of $44 billion.
It has launched its latest flagship, the Mi 8 Pro that features a 6.21 inch high-definition AMOLED display. Also, it has an AI backed dual sensor, a transparent glass back cover, and an in-display fingerprint sensor.
The company has also introduced the entry level Redmi 6Apriced from 99 pounds ($130), Wang said, and some of the other products in the “Mi” range, including its Xiaomi Band 3 fitness band and an electric scooter, according to Reuters. From November 18 onwards, Xiaomi will sell its products both offline and online.