Xiaomi India today expanded its Xiaomi 11 Series and personal grooming portfolio with the launch of Xiaomi 11 Lite NE 5G and Xiaomi Beard Trimmer 2.
Taking users’ experience a notch higher, Xiaomi 11 Lite NE 5G is designed for users seeking sleek and striking aesthetics on a smartphone. Packed in an ultra-thin (just 6.81mm) and lightweight body (just 158gm), Xiaomi 11 Lite NE 5G offers a Truly Global 5G experience with 12 5G bands support. It comes with Qualcomm Snapdragon 778G and an improved software experience for exceptional performance. To enable a seamless daily experience, it also comes loaded with NFC built-in and is also the segment’s first 10-bit smartphone with Dolby Vision.
Taking on from the success of 2 phenomenal trimmers, Xiaomi Beard Trimmer 2 perfectly suits those who love to experiment and self-sharpening. Helping men perfect their grooming regimen at home, Xiaomi Beard Trimmer 2 is a level up with an improved design, perfect ergonomics, fast charging support, LED Display, and a host of other features, thereby making it a perfect everyday tool that fits all grooming needs.
Raghu Reddy, Chief Business Officer, Xiaomi India, “For the past couple of years, with our persistent efforts of introducing great products across categories, we have been able to achieve success in the premium segment. With the launch of Mi 11 Lite earlier this year, we introduced our first lifestyle-oriented smartphone offering for an audience that values premium design with performance. We received an overwhelming response, clocking in sales worth INR 200CR within the first week of the launch itself. Extending that commitment and delivering on our promise of introducing a 5G variant, we are bringing Xiaomi 11 Lite NE 5G, the slimmest and lightest 5G smartphone of 2021.”
“Following the global footprints to unify our brand presence across the world, Xiaomi 11 Lite NE 5G is the first phone to come with our new nomenclature. The all-new addition to the Xiaomi portfolio of premium smartphones Xiaomi 11 Lite NE 5G is set to elevate your 5G experience with 12 band support, coupled with a segment-first 10-bit display with Dolby Vision. The smartphone strikes the perfect balance between performance and comfort, ensuring an elegant and superior user experience.”
“Empowering consumers with more devices that make lives comfortable within their own homes, we are bringing a significant upgrade in the men’s grooming category with the launch of Xiaomi Brand Trimmer 2. With new upgrades such as battery life display, universal Type-C for fast charging, along with self-sharpening blades, a long-lasting battery life, the newly launched trimmer is designed for modern men and will allow them to conquer every style.” he further added.
Xiaomi 11 Lite NE 5G
Elegance at par with a minimalist design
Continuing the legacy of its predecessor, Xiaomi 11 Lite NE 5G is 6.81mm slim and weighs just 158gm, making this the slimmest and lightest 5G smartphone of 2021. Rendering a clean and fresh look, Xiaomi 11 Lite NE 5G comes with a smooth anti-glare matte-finish frosted glass that helps minimize fingerprint smudges. Offering a comfortable in-hand grip, the design is further accentuated by razor-thin 1.88mm bezels on both top and side for maximum screen size. Offering a smooth unlocking experience, the device boasts a curved Arc-design side fingerprint sensor that has been seamlessly integrated into the form factor.
Built to complement users’ style, Xiaomi 11 Lite NE 5G offers a rich color palette and comes in four classy color variants – Diamond Dazzle, Tuscany Coral, Jazz Blue, and Vinyl Black.
Enhanced 10-bit AMOLED Experience with Dolby Vision
Xiaomi 11 Lite NE 5G sports the latest and the best 6.55-inch FHD AMOLED DotDisplay for an immersive viewing experience. Inspired by Mi 11 Ultra, Xiaomi 11 Lite NE 5G is a segment-first 10-bit smartphone with a Dolby Vision display and offers HDR 10+ support. The 10-Bit display can reproduce more than 1 Billion colors, 64 times more than an 8-bit display. The Dolby Vision on the new smartphone is also Netflix certified, allowing users to enjoy all their favorite Dolby Vision-supported Netflix titles. This further clubbed with HDR 10+ on a 1 billion color display completes the newness this device brings with its New Edition.
It also features a 100% DCI-P3 color gamut ensuring vivid imagery, high color accuracy, and color retention. The combination of its 90Hz refresh rate and 240Hz touch sampling rate registers a faster device usage experience, without any lags or stutters. To further enhance its durability and build, it packs robust protection with Corning Gorilla Glass 5 on the front and comes with eye care functions to protect users from eye strain such as 360 ambient light sensor, Sunlight mode 3.0, and Reading mode 3.0.
With true-to-color visuals comes equally vivid sound quality; Xiaomi 11 Lite NE 5G packs a dual stereo speakers setup with Hi-res audio support, making content streaming even more immersive.
Qualcomm Snapdragon 778G with 12 x Global 5G bands
Slated to offer cutting-edge performance, Xiaomi 11 Lite NE 5G features the latest Qualcomm Snapdragon 778G. It brings exceptional performance improvements over its previous generation processor (768G) by offering a 40% increase in CPU performance and about 40% improvement with graphics rendering. The new chipset is based on a 6nm manufacturing process that makes the chipset less power-hungry, thus ensuring longer battery life & better thermal performance. Prepared for gaming performance, this ultra-light smartphone comes packed with LiquidCool Technology to avoid any heating during these sessions.
With 5G being the next big technological evolution, Xiaomi 11 Lite NE 5G offers a Truly Global 5G experience with 12 Band Support. Introducing a new way to pay & a new way to play, Xiaomi 11 Lite NE 5G comes with NFC built-in, allowing users to make contactless payments and connect to nearby devices with a touch.
Xiaomi 11 Lite NE 5G comes with LPDDR4X RAM and UFS 2.2, perfectly equipped for multitasking and an efficient performance experience. It also comes with. Xiaomi 11 Lite NE 5G also comes with dual voice assistant support with a hands-free experience.
64MP triple camera array with 50+ Director modes
Allowing users to unleash their creativity, Xiaomi 11 Lite NE 5G features a triple camera setup with a 64MP primary camera, complemented by an 8MP ultra-wide-angle and 5MP tele-macro camera. Making use of the impeccable processing power of the Snapdragon 778G, users can now capture great-looking images regardless of the lighting conditions. Xiaomi 11 Lite NE 5G also features an all-new 20MP front camera that elevates selfies and ensures high-resolution video calls.
The camera setup on the Xiaomi 11 Lite NE packs in 50+ director modes, which you can use to create stellar videos. This includes interesting features in the camera app such as one-click AI cinema, cinematic video filters, and also Vlog mode, carving the photos and videos in a refreshing avatar.
Latest MIUI 12.5 with 3 years of android update
Xiaomi 11 Lite NE 5G will feature the latest MIUI 12.5 out-of-the-box, which is the cleanest, fastest, and most optimized UI yet that aims to deliver a smooth software experience to users. Enabling a more personalized experience, MIUI 12.5 allows users to remove/uninstall most of the core system apps. Xiaomi 11 Lite NE 5G also promises 3 years of Android updates and 4 years of Security Updates.
Xiaomi has partnered with Google for the Xiaomi 11 Lite NE 5G to bring users a safe and easy communication experience and enable useful features through the Phone and Messages apps by Google.
To help users stay safe and avoid potential spammers & scammers, the Phone and Messages apps provide spam call and SMS protection respectively. With the Caller ID on the Phone app, users also see if a business is calling them before they pick up. Aiming towards a more helpful communication experience, the Messages app by Google sorts SMSes into various categories including Personal, Transactions, OTPs, and Offers. It also provides multiple features to help users save time such as suggesting relevant text responses, emojis, and stickers so users can respond faster, and looking up and calling nearby businesses directly from the Phone app.
Powerful all-day battery
Despite being the slimmest and lightest 5G smartphone, Xiaomi 11 Lite NE 5G boasts a large 4250mAh battery that can easily last for a day. It also comes with 33W fast charging support and can easily be charged 0-50% in just 20 mins. The powerful battery is enough to back heavy day-to-day operations with ease.
Xiaomi Beard Trimmer 2
Xiaomi Beard Trimmer 2 is the latest addition to the company’s personal grooming product portfolio. With its sleek & elegant design that provides the perfect ergonomics, Xiaomi Beard Trimmer 2 focuses on providing seamless trimming that takes men’s grooming to the next level.
Xiaomi Beard Trimmer 2 features a new stylish LED display for battery life indication, replacing the standard LED indicator to know before you run out of charge. It comes with the Universal Type C Charging that allows users to quickly charge their trimmer from a laptop and even a power bank. It comes equipped with self-sharpening stainless steel blades with 40 length settings and 0.5 mm precision, ensuring accurate and perfectly even cuts. It also comes with a full washable body protected by IPX7 rating making it water-resistant and safe for use in all conditions.
Enabling users to create perfect looks with the best grooming products, Xiaomi has also partnered with Beardinator, a premium men’s grooming essentials brand.
Launched in two variants – 6GB + 128GB at Rs 26,999 and 8GB + 128 GB at Rs 28,999. Xiaomi 11 Lite NE 5G will be available from October 2, 2021 starting 12:00 midnight in four color options: Diamond Dazzle, Tuscany Coral, Jazz Blue, and Vinyl Black across Mi.com, Amazon, Mi Home and Mi Studio, and authorised retail partners.
With bank offers, users can purchase the newly launched device at an additional cashback worth Rs 2,000, coupled with a special Diwali offer of Rs 1,500, at Rs 23,499 for 6GB + 128GB, and for 8GB + 128GB for Rs 25,499.
Xiaomi Beard Trimmer 2 will be available for order for Rs 1,999 starting October 3, 2021, 12:00 noon on Mi.com and Amazon. It will also be available across our Mi Homes, Mi Studios, and all retail outlets. Users can get this at a special offer price of Rs 1,799 during the upcoming sale season of #DiwaliWithMi.