JioSaavn has experienced five-fold growth in terms of MAUs (Monthly Active Users) in the last year alone, with greater expansion into tier-1 and tier-2 cities.
As a unit of Jio, the streaming platform will now offer brands the opportunity to connect with its exponentially growing listener base, announcing today the addition of all-new display ad products – Maximus and Showcase.
Maximus is a full-screen display ad takeover that renders at the launch of the JioSaavn app. It is a 5-second non-dismissible branding product that ensures maximum visibility as the first impression. And Showcase is an interactive display product that offers brands a customizable ad placement at the top of the JioSaavn app’s homepage. This always-on ad experience stays anchored and doesn’t disappear for the duration of the campaign.
Gaurav Kaushik – Global Vice President, Advertising Platform, JioSaavn said, “Over the last few years JioSaavn has become a premier destination for advertisers in India. As the industry continues to evolve, we are committed to delivering the most effective ad experience possible for our brands. The newest offering is an opportunity to go outside small targeted areas to reach all of our listeners. Designed for high visibility and maximum reach, Maximus and Showcase is a powerful way for brands to connect instantly with our growing user base. They are our highest-impact ad products yet.”