The rumoured sub-brand of Hong Kong-based iVOOMi, dubbed Innelo is now official in India, meant to cater to the needs of the Indian market.
With an online-first focus, Innelo has tied up with Amazon India to be its exclusive online partner. Additionally, the company will invest $10 million in the initial first year of its operations.
Commenting on the launch, Mr. Ashwin Bhandari, CEO, Innelo India said, “We are delighted to bring our sub-brand Innelo to India. With a vision to capture the premium smartphones and accessories market, we aim to bring high-end technology products and offer them at pocket-friendly prices. With Innelo, we intend to become a sustainable, youth-centric technology conglomerate; creating products for India, in India. The brand’s products are tailor-made to suit the Indian audience and environment. These products would be launched in the price segment of 7K to 13K. We are in India for the long run and will affirmatively contribute to the ‘Make in India’ initiative. Currently, the company’s products would be assembled and packaged in India.”
Innelo will include products ranging from smartphones to smart accessories and more, each one of which will go through 20+ quality test rounds prior to the launch.
The first smartphone under the sub-brand, known as the Innelo 1 will be soon launched in India, coming with a notched display as its highlight.