/India’s smartphone shipments declined by 51% YoY in Q2

India’s smartphone shipments declined by 51% YoY in Q2

Nokia 2.2

Chinese smartphone brands saw their market share in India fall to 72 per cent in June quarter from 81 per cent in the preceding three months due to COVID-19 supply chain disruption and growing anti-China sentiment, Counterpoint Research said.

Chinese brands such as Oppo, Vivo and Realme had a commanding market share in the world’s fastest-growing smartphone market but their share declined during April-June, Counterpoint said in a report.

India’s smartphone shipments declined by 51 per cent year-on-year to just over 18 million units in the June quarter, impacted by the nationwide lockdown imposed by the Indian government to combat COVID-19 in April and May, Counterpoint said. Shilpi Jain, Research Analyst at Counterpoint Research, said the contribution of Chinese brands fell to 72 per cent in June quarter from 81 per cent in March 2020 quarter.

“This was mainly due to the mixture of stuttering supply for some major Chinese brands such as Oppo, Vivo and Realme, and growing anti-China sentiment that was compounded by stringent actions taken by the government to ban more than 50 apps of Chinese origin and delay the import of goods from China amid extra scrutiny. This all resulted from the India-China border dispute during June,” she said.

However, local manufacturing, R&D operations, attractive value-for-money offerings and strong channel entrenchment by Chinese brands leaves very few options for consumers to choose from, she said.

She noted that Jio-Google’s partnership – which was announced earlier this month – to bring a highly affordable 4G Android smartphone could also gain ground, banking on the growing #VocalforLocal sentiment. Xiaomi led the tally with 29 per cent share of the smartphone market, followed by Samsung (26 per cent), Vivo (17 per cent), Realme (11 per cent), Oppo (9 per cent) and others (8 per cent) in the June quarter.

In the March quarter, Xiaomi had 30 per cent share of the smartphone market, while Vivo had 17 per cent share, Realme (14 per cent) and Oppo (12 per cent). Samsung – which had fallen to the third spot with 16 per cent market share in the March quarter, regained the second position in the June quarter cornering 26 per cent share.

Smartphone vendors had shipped a little over 31 million units in the March 2020 quarter, and 37.7 million units in the June 2019 quarter, as per previous Counterpoint reports. The Counterpoint report said the coronavirus-induced lockdown had resulted in zero shipments during April. However, the market is starting to return to normal and in June 2020.

In the feature phone department, itel remains the market leader in the feature phone market reaching its highest ever share of 24 per cent in the second quarter of 2020.

The market share of home-grown company Lava went up from 12 per cent in Q2 of 2019 to 23 per cent in Q2 of 2020.

Samsung’s share in the India feature phone market reached 22 per cent in Q2 of this year, from 21 per cent a year ago. They were followed by Nokia and Karbonn whose market share stood at nine per cent and five per cent, respectively.

My Mobile has always believed in well researched, in-depth, truthful and relevant content which has evolved with time and produced by the very best of well informed journalists.

Leave a reply

Your email address will not be published. Required fields are marked *